Moto & Powersports

Outdoor

Snow

Skiing

Golf

Motocross

Principal

Entrepreneurial – minded senior executive with over 23 years experience in domestic and international business.  Consistent success in starting, building, growing and improving the profitability, performance and value of companies.   I have guided entire organizations as a CEO, COO, CMO, VP of Development and Director of Product Management. My broad range of experience, talents, and skills have allowed me to be accountable for both small and large projects with P&L responsibilities ranging from $2 million to over $821 million per year.

Areas of Expertise
Visionary Leadership – Product Development -  Marketing  - P&L and Operations Management – Turnarounds, Startups & Consolidations– Finance and Budgeting – Social Media

Larsen & Company specializes in helping business owners improve operations, marketing, accounting and profits. We make sure that maximum efficiency and results are achieved through objective analysis. We give our clients the tools and knowledge to succeed in any economic environment. If you are in the market to sell a business, we can help with that too.

The following are Client Consulting Positions

Chief Operations Officer at FEDERAL CONTRACTING FIRM
As COO, I managed the day-to-day operations of 12 offices throughout the United States, 10 Senior Project Managers and 70 employees that included Estimating, Marketing, Business Development and the Proposal Department. The company is a $100M Construction Management and Design Build company specializing in Federal and Commercial construction. As Chief Operations Officer, I was responsible for all activities pertaining to field operations, and corporate operations including project control, site profitability, quality, safety, contract ma

As an owner, founder and CEO of iShoutOut a Technology Startup - I was responsible for creating a business plan, performing market research, go-to-market strategy, development of two mobile apps and three websites.  In addition, as CEO, I ran the daily operations, managed marketing, human resources, finance, teaming arrangements, public relations and outside contractors.
•	Successfully developed  two mobile applications – iOS and Android
•	Recruited, interviewed and hired a team of 42 employees
•	Grew on-line Shop n Swap facebook page to over 1,200 businesses and 20,000 consumers

As a member of the executive team, my job was to establish a Marketing team, Public Relations presence, and a Product Life Cycle. I had direct responsibility for inbound and outbound Marketing, Advertising, Product Management, Public Relations, Customer Loyalty, Events, Program Management, Web development, Branding, Customer research, MarCom, Fulfillment Center, Business Strategy, and the International business unit.

Chief Marketing Officer

Promoted and ran a motocross series in Idaho, Utah, Wyoming and Nevada.

Sports Promotion

President

Responsible for Global Product Management of Norton SystemWorks, SystemWorks Premier, LiveState Recovery, Ghost, PartitionMagic, and GoBack. 
o	Pricing, Branding, Packaging, Messaging, and Go-to-market plans
o	Revenue of $460M or 35% of gross consumer revenues
Performed customer research, new product naming research and developed Norton Affinity site “Club Symantec” 
Developed Global Product objectives and reporting tools for three regions: Americas, APAC, and EMEA. Drove all Global Marketing objectives and messages  ($60MM marketing budget)

Viral Marketing - 1.3M unique visitors in 52 countries in the first 90 days with $0 of ad spend and had over 1,000 mentions with Press, Media, and Blogs
•	Safetytown won the award for Best Website from the Web Marketing Association
•	Runner-up for the CMO Council Yahoo! Big Chair award 
Key member of the Virus Outbreak committee and responsibility to approve all outbreak notifications 

PowerQuest, Orem, UT - Merged with Symantec in 2003
•	P&L res

Sr.Global Manager of Marketing Programs

•	Worldwide P&L responsibility for Zip and Jaz; $821M in revenue – over 500 SKUs
•	Supervised Worldwide Product Marketing staff of 8 and lead cross-functional team of 12
•	Achieved #1 market position in North America and Europe
•	Created 3yr Zip roadmap for disks and drives resulting in over 90% of revenues for Iomega

Holder of 3 U.S. Patents

WW Product Line Manager (Director) of Magnetic Products

Division Controller / Sr. Accountant                                                               

Controller, Cost and Asset Accountant for two business units and multiple locations in the U.S.

Sr. Accountant

Find out detailed information about Monte Larsen, Principal in Bluffdale, UT

Monte Larsen: Principal in Bluffdale, UT

Monte Larsen

Larsen & Company, LLC

iShoutOut

DocuTech

Mountain West Motocross Series

Symantec

Iomega

J.R. Simplot Company

Brigham Young University

Idaho State University