Bill Cavaness

Bill Cavaness

Marketing Generalist

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Summary

Creating copy, content and marketing programs that increase sales for small businesses to large corporations. “Hands-on” experience with • Copywriting, content, PR • Marketing plans • Technical writing • Project management • Database management • Websites/collateral • Market research • SEO and PPC campaigns • Results analysis • Trade shows • Adobe Creative Suite • Microsoft Office • Basic HTML • Photography • Concepts/creative direction • B-2-B/C advertising • Managed the creation and distribution of all print ads, PR materials, collateral materials (including 540 page catalog [www.awardcatalog.net/]), web content and mailings to over 10,000 customers and prospects. • Managed $7 million direct marketing program, mailing up to 2 million pieces nationwide per month, producing an average of 4,900 leads per month at approximately $185 per lead and resulting in annual sales of $420 million. • Direct Response Television ads generated over 3,000 leads per event at an average cost of $68 per lead.

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