Creative Agencies

Copywriting

Advertising

Marketing campaigns

Helping companies and clients find customers and increase sales.

Marketing Generalist

Creating copy, content and marketing programs that increase sales for small businesses to large corporations.

“Hands-on” experience with
•	Copywriting, content, PR
•	Marketing plans
•	Technical writing
•	Project management
•	Database management 
•	Websites/collateral
•	Market research
•	SEO and PPC campaigns
•	Results analysis
•	Trade shows
•	Adobe Creative Suite
•	Microsoft Office
•	Basic HTML
•	Photography
•	Concepts/creative direction
•	B-2-B/C advertising 

• Managed the creation and distribution of all print ads, PR materials, collateral materials (including 540 page catalog [www.awardcatalog.net/]), web content and mailings to over 10,000 customers and prospects.
• Managed $7 million direct marketing program, mailing up to 2 million pieces nationwide per month, producing an average of 4,900 leads per month at approximately $185 per lead and resulting in annual sales of $420 million.
• Direct Response Television ads generated over 3,000 leads per event at an average cost of $68 per lead.

•	Working with B-2-B/B-2-C clients on PR/marketing/branding strategies and campaign implementation, web/PPC/collateral development, forecasting, pricing, product positioning and other projects.
•	Services preformed include: Creating sales/marketing copy, collateral materials, direct mail campaigns (front/back end analysis), technical bulletins, web site content and navigation, PPC/SEO campaigns, direct mail databases, trade ads, e-mail campaigns, directing photo shoots and market research.


•	Managed the creation and distribution of all print ads, PR materials, collateral materials (including 540 page company product catalog), web content and mailings to over 10,000 customers and prospects.
•	Created email content and used Constant Contact to send over 10,000 emails to customers and prospects with a standard open rate between 25% and 30%.
•	Supported outside sales representatives by answering customer questions and providing content for customer’s websites and marketing materials. 


Marketing Manager

•	Creating copy, content and HTML code for company e-commerce site, external short/long form product descriptions, bi-weekly emails, and retail promotions. Multiple emails have had a 70%+ click-through rate.
•	Monitor sales and click-through rate for emails and help to establish bi-weekly email calendar. Biweekly emails had product sales over $3,500. 


Marketing

•	Managed the creation and distribution of all print ads, PR materials, collateral materials (including 300 page company product catalog), web content and mailings to over 10,000 customers and prospects.
•	Created email content and used Constant Contact to send over 10,000 emails to customers and prospects with a standard open rate between 25% and 30%.
•	Supported outside sales representatives by answering customer questions and providing content for customer’s websites and marketing materials. 


Find out detailed information about Bill Cavaness, Marketing Generalist in Buena Park, CA

Bill Cavaness: Marketing Generalist in Buena Park, CA

Bill Cavaness

Cavaness & Assoc.

Plastic Dress Up

Rose Publishing

Plastic Dress Up

CSULB