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Graduate Assistant

Innovative, creative professional with 6 years of industrial experience in diverse domains of product design & development, consumer & trend research, material research and sourcing and merchandising. Knowledge of footwear design and development from concept through productions, sales and of finished product. Traveled domestic and internationally for trend, research, last, constructions and materials/leathers/textile fabrics. Worked cross-functionally with Product Development, Marketing and Merchandising.

•	Research on ways of advancing product development through elicitation of consumer needs in today’s retail economy.
•	Scoping of Non-Newtonian and bio-degradable footwear materials towards a U.S defense (Natick division) research proposal, for developing military boots.
•	Review paper on footwear technology for specific applications including medical, defense and specialized sports.
•	Modeling / Rendering in Visual 3D design environment.


• Conducted market trends search through on-site visits and online resources; provided a comprehensive survey report, which helped in line building of Spring/Summer (SS), 2016 collection.
• Gathered relevant customers’ information through line review, sales and buyer’s meetings for the SS-2016 Women’s range.
• Facilitated speedy development of SS-16 line by sourcing of laced fabric and trim suppliers.
• CAD revisions, color updates, technical packages, graphics, prints and trim details.
• Coordinated, organized and maintained seasonal materials, color standards and presentation boards.
• Designing a package of innovative women’s footwear for the test production in upcoming Spring, 2016 through insights from trends forecasting and prevailing European trends as inspiration.
• Developed an understanding about design/service demands of various clients like Lane Bryant, Express, Ross, NY&C, Amazon, Payless, Dolce-Vitta, Billa-Bong, Kohl’s, Charming Charlie, Maurices, Cato, etc.

Footwear Design Intern

•	Led design team for market research, competition analysis, brand positioning, target customer, product selection, conceptualizing, designing, concept approval, sample request tech-pack & developments.
•	Conceptualized, designed, developed and procured a series of commercial footwear ranges for Kids, Men & Women each year within a launch timescale, following product through all stages from concept to production for/from domestic & overseas market.
•	Monitored industry trends and evaluating competition, executed the merchandise strategy, including product collection and development.
•	Factory selection, negotiation, production, quality assurance, dispatch till Warehouse for both domestic & Imports.
•	Designed & developed Character Merchandise (Footwear) for Domestic/Licensing Brands in India like Spider-Man, Superman, Batman, Barbie, Dora, Sponge Bob, Ben 10, etc. for Kids in Sports and Fashion categories.


Senior Designer  and Merchandiser ( Footwear Division )

•	Collaborated in a large team setting to introduce and accomplish the project of the double color eva midsole and rubber outsole series of Sporty sandals for the Brand SPARX launched for the first time in the market. 
•	Led the design and commercialization work-flow for  the following projects –
?	Range of Sports Shoes for the Summer 2007 Economy Series – great market acceptance
?	Entire Canvas Shoes range of SPARX, Spring-Summer 2008 – huge success for design
?	Range of trendy export-quality Casual Slippers – stimulated large export orders
•	Identified the right vendors to source the products, materials, accessories, etc.
•	Executing design and look / value enhancements on existing products
•	Conceptualized, designed and executed the decors of the design department interiors.


Designer ( Footwear )

Find out detailed information about Ruchireeka Rath, Graduate Assistant in Morgantown, WV

Ruchireeka Rath: Graduate Assistant in Morgantown, WV

Ruchireeka Rath

West Virginia University

Steve Madden-Topline Corporation

Bioworld Merchandising

RELAXO FOOTWEAR LTD

Eastern Institute For Integrated Learning In Management

Footwear Design & Development Institute (FDDI)

West Virginia University