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Executive Strategist/Consultant

I’m passionate about what I do - developing and implementing marketing strategies which build brands, product lines and, ultimately, companies - using both traditional and online mediums – while increasing return on marketing investment (ROMI).

After having built a successful 20-plus-year marketing career across multiple industries, and in both client-side and agency positions, I’m interested in partnering with my next employer on building long-term company success and growth.  

My experience includes:

* Significant experience developing and implementing quantifiable B2B and B2C product, brand and marketing campaigns across multiple industries and mediums.

*Proven experience in the development and implementation of successful new product and market penetration strategies.

* Expertise in the successful development of e-commerce, web, mobile and social media strategic development for a variety of online and offline entities.

* Full service agency experience and client-side experience in evaluating and hiring an agency.

* Expert level understanding of analytics, market research, prospect profiling and barrier behavior assessments.

* Previous growth and retention responsibilities for online and offline programs across multiple industries.

* Proven ability to effectively prioritize, manage, analyze and direct high level programs with integrity and efficiency while effectively communicating status and outcomes.

* P&L responsibilities for a $20 million marketing budget within a Fortune 100 company.

* Management and growth responsibilities for teams as large as 17 individuals.



Responsible for competitive product assessment, go-to-market, advertising and PR strategies (including all digital and direct acquisition and retention strategies) for all mortgage and lending products.

(6mo contract-to-perm.) Responsible for the development and execution of the annual strategic marketing plan designed to increase revenue and maximize the return on marketing investment (ROMI).  Marketing initiatives included:

*Development and implementation of direct marketing campaigns to increase client/customer acquisitions and revenue.
*Advertising strategy to include creative development and execution across print, radio, tv and social media platforms.
*Development and execution of digital marketing campaigns to include SEO, SEM, social media, email, web content/design and mobile app. distribution and positioning.
*Brand positioning.
*Development and execution of public relations strategies.
*Development and management of a 20-plus person marketing team.

Vice President Marketing

Responsible for product development and marketing of Prime’s consumer delivery offerings including: mail service pharmacy, specialty pharmacy and clinical programs (therapeutic interchange, step therapy, adherence management, et al). Exceeded 2012 individual P/L goals by a minimum of 13%.

-Introduced and managed the PrimeMail Preferred and Excel plans creating $6M in estimated 2012 revenue.
-Developed and implemented direct-to-member outreach strategies that supported 2012 consumer delivery product revenue of > $2B. Successful in delivering a 2:1 return on marketing investment in 2012.
-Developed and managed member/consumer segmentation and scoring strategies responsible for generating an additional 1.3% response in outreach/marketing programs.
-Implemented RxInterACT – a claims sorting technology designed to automate member communications: decreased call center volume while increasing member satisfaction.
-Responsible for working with key clients on the development and implementation

Senior Director, Consumer Delivery Product & Marketing

Product of merger between Get Relevant and Wayfinder - - a full-service, media agnostic advertising and marketing agency located in San Francisco. Responsible for the development and management of Wayfinder's Southern California office, as well as working as a lead strategist on all healthcare accounts.

*Increased agency billing by an average of 11% annually, 2007-2009.
*Grew Southern California pipeline from $0 to approximately $33M from 2007-2009.
*Responsible for the profit and loss, and management of the Southern California office which serves clients in such industries as healthcare, technology and entertainment.
*Responsible for creating the strategic direction for all Southern California clients.

Vice President and General Manager

Started and managed a company that developed strategic marketing and public relations plans for small to mid-size busiesses:

-Developed client facing product development and marketing strategies and implementation plans.
-Aided in business plan development
-Aided in prospectus/futures development to aid in financing or prepare companies for equity investment
-Developed sales presentations
-Developed and executed direct marketing programs
-Worked with multiple companies in the greater Orange County area

Principal

Recruited for the development of all marketing strategies and tactical planning including: direct marketing, brand management, public relations, advertising, outreach and research.

-Developed and executed a B2C direct marketing program responsible for creating $135M annually in prescription sales revenue, ($60M annual direct profit), via mail service.
-Increased prescription mail service market penetration from 15% to 23% over a four year period.
-Developed and executed B2B direct marketing campaigns responsible for the generation of 100 PBM sales leads and 30 RFP receipts annually.
-Developed and managed marketing strategies for the newly formed specialty pharamacy and OTC programs.
-Directed advertising efforts that equated to approximately $75M annual in converted advertising revenue.
-Managed annual PR and print/media advertising efforts that aided in the creation of approximately $800M in annual company revenue.

Director, Marketing

Find out detailed information about charles Brooks, Executive Strategist/Consultant in corona, CA

charles Brooks: Executive Strategist/Consultant in corona, CA

charles Brooks

Lenders National Real Estate Solutions

OPUBCO Communications Group

Prime Therapeutics

Wayfinder

Get Relevant

Prescription Solutions

California State University-Long Beach

California State University-Long Beach