Bike

Golf

Dive

Fishing

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Yoga

Health & Fitness

Marketing

Public relations

Digital media

Internet marketing

Business development

Market analysis

Health and wellness

Strategic planning

Brand management

Sports marketing

Healthcare

Licensing

Client relations

Budgeting

Entertainment marketing

Executive director

Partner management

Product launches

Sales forecasting

Profit optimization

Market expansion

Emerging products

Negotiations

Team consensus building

Talent management

P&l ownership

Licensed properties

Juvenile diabetes

Family relations

Sports media

Blu-ray

As a Brand Ambassador, I have had the privilege of working for premier brands (Nestle, Disney, Universal, Abbott, and Warner Bros.).  Known as a match maker, team builder and a strategically-focused marketing executive, I create brand marketing experiences for Blue-Chip companies across multiple sectors.  

MY ROLE
In my marketing leadership roles at Warner Bros, I enjoy bringing joy to people’s lives through world-class entertainment content.  Currently, I work closely with Field Sales to facilitate sales strategies and effective sales planning to maximize Warner Bros. Home Entertainment share and productivity with retail accounts. Previously, I managed relationships on behalf of Warner Bros with entertainment companies including Cartoon Network, LEGO, Mattel, NFL, and NHL in determining product development, release and marketing strategies for DVD and Blu-Ray.

COOL PROJECTS:
• Developed shipment forecasts for over 350 SKU’s including Titles from the WB TV, DC Comics, VIZ Media, BBC, Sesame Street & HBO Labels.  Generated over $400 Million in Gross Revenue.
• Partnered with VIZ Media to launch 10 Pokémon DVD’s in 2010 and 2011 generating $5M +. 
• Led developed of national TV, print and radio advertising for Freestyle brand, diabetes testing monitor.

The LIST:
Executive Director, Marketing, Partner Management, Licensing, Brand Management, Sports Marketing, Product Launches, Sales Forecasting, Profit Optimization, Market Expansion, Strategic Planning, Market Analysis, Emerging Products, Business Development, Market Expansion, Sales Forecasting, Budgeting, Negotiations, Team Consensus Building, Talent Management, Client Relations, Public Relations, Internet Marketing, P&L Ownership, Licensed Properties, Digital Media, Healthcare, Health and Wellness, Juvenile Diabetes, Physician Relations, Family Relations

PARTNER MARKETING
Direct product development and marketing strategy for all  2009 and 2010 DVD and Blu-Ray releases for DVD Distribution Partners, Cartoon Network, LEGO, VIZ Media, Mattel (Hot Wheels), NFL, & NHL. Manage relationship with all partners including financial reporting, product marketing and retail strategy. 

TEAM LEADERSHIP
Led cross-functional taskforce that oversaw VIZ Media transition from Simon & Schuster to WHV; integrated 200+ VIZ Media Catalog SKU's into WHV SAP system in time for April 2009 launch.
Slashed storage costs by $3M for Warner Bros. Home Entertainment Group by reducing excess inventory.

REVENUE GROWTH
Achieved revenue target of $70M in 2009 and projected to achieve $65M in 2010.	
Increased Warner Bros. Home Entertainment Group's market-share to #2 in Sports DVD Category-+3 points which equaled an additional $3M. 

Oversaw development and launch of WHV's re-entry into fitness category with 3 Brands and 6 SKU's released in December 2008.  

NEW PRODUCT L

Executive Director | Marketing, Partner Management, Licensing, Brand Management, Sales Planning

REVENUE GROWTH
Launched or re-promoted 20 Theatrical DVD Titles in 2006, including 5 Special Editions, 65 theatrical DVD titles in 2007, including 9 Special Editions, 25 Franchise Collections and 15 New to DVD Titles. Drove $425M in 2006 consumer revenues and $458M in 2007.

CATALOG MARKETING
Grew NBC Universal theatrical catalog market share by 5% between 2006 and 2007.
Increased NBC Universal Home Entertainment's theatrical catalog DVD market share +5 points in 2007.
Launched special editions around NBC Universal franchises including Scarface and King Kong  which generated ~ $50M.

COST SAVINGS
Achieved $1M in product cost savings by eliminating unprofitable SKU's from the marketplace and through more cost-effective packaging.

Director | Marketing, Franchise Brand Management, Product Lifecycle Strategy, Catalog Marketing

BRAND MANAGEMENT
Led Direct-to-Consumer segment of $440M Freestyle Brand product portfolio in US including product launches, strategic planning and marketing support. Oversaw $45M marketing budget, including $20M media budget (television and print advertising). 

ADVERTISING DEVELOPMENT
Developed and launched national Freestyle Brand television advertising in 2005. Directed launch of new Freestyle Freedom Blood Glucose Monitoring Meter in 2005, including Packaging, Promotional support materials, Print, On-Line and TV Advertising, and In-Store Merchandising materials.  

REVENUE GROWTH
Drove market share from 19% in 2005 to 22% in 2006 by developing robust advertising campaign and media plan to increase brand awareness levels and sales volume.  Extended media plan continuity both in TV and Print; targeted appropriate publications to reach both consumers and health care professionals; increased heavy-up ad spending to ethnic markets and expanded day part mix on TV ads to include both pri

Marketing Manager | Advertising, New Product Launches, Brand Management, Consumer Marketing

FRANCHISE BRAND MANAGEMENT
Ensured consistency of brand communication across all product lines, marketing plan programs and advertising vehicles, and retail channels for Power Rangers and ESPN Franchises. Developed overall brand financial plan, measuring performance against plan. Aligned with respective business unit product marketing teams to ensure consistency of brand’s voice/positioning/messaging; and collaborated with PR, Product Marketing, Licensees, and Creative and Media Planning teams to ensure adherence to brand standards.

TEAM LEADERSHIP
Developed and led cross-functional taskforce to create brand plan for Power Rangers Franchise behind upcoming TV Season Theme. Collaborated with show producers to create brand positioning and architecture for all lines of business and respective Licensees. Developed Style Guide; conducted weekly taskforce meeting to discuss show content/episodes, and share best practices across product categories in product development to ensure consistency

Franchise Brand Manager | Franchise Management, Partner Management, Licensing, Kids, ESPN

PRODUCT STRATEGY & DEVELOPMENT
Interfaced with Business Unit Director to develop product and marketing plan strategies for core Disney Boys Franchises on PC and Nintendo Gameboy Managed package design process for Boys Game releases; and directed development and execution of all marketing mix elements for 2001 and 2002 releases.

MARKETING
Generated $1+ million in 2002 through successful launch of 15 Titles. Spearheaded the development and execution of marketing plans behind each title, including print and on-line, and Radio Disney Sweepstakes/Give-Aways.

Marketing Manager | Marketing, Brand Management, New Product Development, Product Launches

BRAND MANAGEMENT
Managed U.S. Coffee-Mate which generated $150M in 1999 and $152M in 2000.  Managed promotions and creative agencies overseeing the development of all brand print advertising, retail promotions and consumer promotions.  Managed $17M marketing budget, including $8M in advertising and $7M in promotions.

PRODUCT LAUNCHES
Led development of Coffee-Mate Powder 50oz. Club Pack sold at Costco and Wal-Mart, expanding club store unit and dollar volume by 6% in 1999 and 17% in 2000.

Associate Marketing Manager | Marketing, Brand Management, Product Launches, Advertising

Find out detailed information about Donald Polite,  in West Hills, CA

Donald Polite:  in West Hills, CA

Donald Polite: in West Hills, CA

Donald Polite

WARNER BROS. HOME ENTERTAINMENT GROUP (DIVISION OF WARNER BROS

NBC UNIVERSAL HOME ENTERTAINMENT (DIVISION OF NBC UNIVERSAL)

ABBOTT DIABETES CARE (DIVISION OF ABBOTT)

DISNEY CONSUMER PRODUCTS (DIVISION OF THE WALT DISNEY COMPANY)

DISNEY INTERACTIVE (DIVISION OF THE WALT DISNEY COMPANY)

NESTLE USA, INC.

J.L. KELLOGG GRADUATE SCHOOL OF MANAGEMENT (NORTHWESTERN UNIVERSITY)