Donald Polite

Donald Polite

Executive Director, Warner Bros. Home Video | Marketing, Partner Management, Licensing, Brand Management, Sales Planning
Location: West Hills CA
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Summary

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As a Brand Ambassador, I have had the privilege of working for premier brands (Nestle, Disney, Universal, Abbott, and Warner Bros.). Known as a match maker, team builder and a strategically-focused marketing executive, I create brand marketing experiences for Blue-Chip companies across multiple sectors. MY ROLE In my marketing leadership roles at Warner Bros, I enjoy bringing joy to people’s lives through world-class entertainment content. Currently, I work closely with Field Sales to facilitate sales strategies and effective sales planning to maximize Warner Bros. Home Entertainment share and productivity with retail accounts. Previously, I managed relationships on behalf of Warner Bros with entertainment companies including Cartoon Network, LEGO, Mattel, NFL, and NHL in determining product development, release and marketing strategies for DVD and Blu-Ray. COOL PROJECTS: • Developed shipment forecasts for over 350 SKU’s including Titles from the WB TV, DC Comics, VIZ Media, BBC, Sesame Street & HBO Labels. Generated over $400 Million in Gross Revenue. • Partnered with VIZ Media to launch 10 Pokémon DVD’s in 2010 and 2011 generating $5M +. • Led developed of national TV, print and radio advertising for Freestyle brand, diabetes testing monitor. The LIST: Executive Director, Marketing, Partner Management, Licensing, Brand Management, Sports Marketing, Product Launches, Sales Forecasting, Profit Optimization, Market Expansion, Strategic Planning, Market Analysis, Emerging Products, Business Development, Market Expansion, Sales Forecasting, Budgeting, Negotiations, Team Consensus Building, Talent Management, Client Relations, Public Relations, Internet Marketing, P&L Ownership, Licensed Properties, Digital Media, Healthcare, Health and Wellness, Juvenile Diabetes, Physician Relations, Family Relations

Work Experience

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Interests & Groups

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INTERESTS
  • Executive Director
  • Marketing
  • Partner Management
  • Licensing
  • Brand Management
  • Sports Marketing
  • Product Launches
  • Sales Forecasting
  • Profit Optimization
  • Market Expansion
  • Strategic Planning
  • Market Analysis
  • Emerging Products
  • Business Development
  • Market Expansion
  • Sales Forecasting
  • Budgeting
  • Negotiations
  • Team Consensus Building
  • Talent Management
  • Client Relations
  • Public Relations
  • Internet Marketing
  • P&L Ownership
  • Licensed Properties
  • Digital Media
  • Healthcare
  • Health and Wellness
  • Juvenile Diabetes
  • Family Relations
  • NFL
  • NHL
  • NBA
  • Sports Media
  • Blu-Ray
  • Entertainment Marketing
SPORTS
  • no sports
GROUPS
  • no groups

Education History

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