Bachelor of Science in Family and Consumer Sciences

Bike

Creative Agencies

Fashion

Fishing

Lifestyle

Music

Outdoor

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Yoga

Health & Fitness

Rock climbing

Volunteering

Cycling

Skiing

Reading

Hiking

backpacking

Traveling

Trail running

Sr. Product Marketing Manager - Alexa Skills

My Mission
To seek new adventures. To never stop learning. To add value and make a difference.

My Specialties:
product management, product marketing, digital media marketing, content marketing, email marketing, social media marketing, affiliate marketing, e-commerce merchandising, site search, SEO, customer reviews and user generated content 

My Skills
Coremetrics Web Analytics, Tableau, Google Analytics, Google AdWords, MailChimp, Bazaarvoice, XDAM Digital Asset Management, WordPress, Facebook Insights, Pinterest Analytics, Twitter Analytics, Iconosquare, Mercado Site Search, basic HTML, MS Office: Excel, Word, PowerPoint, Outlook

•	Lead integrated marketing and advertising strategy for Alexa Skill Blueprints product and feature launches.
•	Partner closely with both technical and non-technical partners to develop and deliver marketing strategy plans.
•	Communicate with and influence multiple cross-functional stakeholder groups up to the senior executive level.
•	Work closely with the Product team to define product scope and prioritize features and launches.
•	Stay up to date on overall product roadmap, advocating for Marketing’s POV on prioritization.
•	Drive work streams related to targeting, positioning, and messaging of product and feature launches.
•	Write product and marketing copy and provide input to UX flow. 
•	Write and oversee activation of marketing go to market plans in support of product and feature launches.
•	Own and plan marketing and advertising budget.
•	Analyze results of and report out on marketing and advertising performance.
•	Manage one Marketing Manager

• Define creative, high-quality roadmaps based on team strategy and vision
• Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product feature and application
• Own the end-to-end CX to ensure customers have a fantastic experience on Amazon
• Manage prioritization and trade-offs among customer experience, performance, and operational support load
• Work closely with engineering teams, design, and program management in an agile environment to deliver products to market
• Proactively identify and resolve strategic issues that may impair the team's ability to meet strategic, financial, and technical goals
• Interface and partner with all levels of the Consumer Electronics and Amazon business

Product Manager - Consumer Electronics

•	Defined creative, high-quality roadmaps based on team strategy and vision
•	Developed detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application
•	Owned the end-to-end CX to ensure customers have a fantastic experience on Amazon
•	Managed prioritization and trade-offs among customer experience, performance, and operational support load
•	Worked closely with engineering teams, design, and program management in an agile environment to deliver products to market
•	Proactively identified and resolved strategic issues that impaired the team's ability to meet strategic, financial, and technical goals
•	Was the face of the engineering team and liaison with business partners; interfaced and partnered with all levels of the Consumer Electronics, Global Credit, and broader Amazon teams
•	Drove product launches with senior leadership, internal and external partners, and other product management team 

Sr. Product Manager - Consumer Electronics

•	Owned strategic initiatives and events critical to the Consumer Electronics growth strategy
•	Designed and executed traffic channel strategies and programs to acquire new customers
•	Planned and executed category and vendor marketing programs and promotions that deliver strong ROI
•	Created engaging programs, content and strategies to drive customer loyalty, repeat purchases, and cross shopping
•	Analyzed results of marketing, merchandising, traffic, and customer experience programs
•	Created and managed multiple storefronts and events, from developing multi-year strategies to execution
• Drove site enhancements to completion by coordinating with product managers, web developers,  buyers, designers, and other marketers

Marketing Manager - Consumer Electronics

•	Planned, coordinated and executed site merchandising and digital marketing initiatives for the Camera retail category
•	Wrote and scheduled content for the homepage, category page, search and emails programs
•	Managed category navigation structure
•	Analyzed traffic patterns and optimized for seasonality, relevance, and selection
• Drove site enhancements to completion by coordinating with product managers, web developers,  buyers, designers, and other marketers

Content Manager - Camera, Photo & Video

•	Consult under contract as a subject matter expert in Site Merchandising and Digital Marketing for a San Francisco based startup software company that develops big data applications for e-commerce enterprises to personalize their customer experiences 
•	Develop personas and outline workflows for product developers and designers
•	Partake in user testing of prototypes and provide feedback and suggestions on the user interface

User Experience Consultant

•	Worked closely with the co-founders of a fashion startup on brand positioning and awareness
•	Planned and executed all digital marketing initiatives: email, SEO, social media, blog, on-site
•	Responsible for the on-site shopping experience, including merchandising, navigation, copy writing and creative asset briefs
•	Individually planned and managed the email, homepage and blog content calendars and set up and deployed all assets
•	Led a team of four direct reports who planned and coordinated the social media content calendar
•	Responsible for all PR strategies and press outreach and managed one PR Coordinator
•	Developed and launched an extensive list of ongoing website enhancement projects
•	Analyzed data from Google Analytics to better understand the e-commerce customer and made calculated merchandising updates and set marketing strategies
•	Increased overall average monthly site sales 280% and order conversion 330% YOY
•	Increased Instagram following 410%, Twitter following 180% 

Marketing and E-Commerce Manager

•	Oversaw product, category, promotion and creative marketing asset setup
•	Responsible for email, homepage, landing page and lookbook marketing campaign planning  and writing creative briefs
•	Collaborated with Buying Teams to set priorities and sales goals and planned site merchandise strategy accordingly 
•	Used Coremetrics Analytics to analyze KPIs and presented recommendations to senior management that were implemented and proved to increase category sales and conversion
•	Consistently exceeded quarterly and annual sales goals for Coats and Swim businesses
•	Managed one Merchandise Coordinator and was responsible for overseeing their daily workload while developing their growth within the company
•	Key stakeholder on multiple website enhancement projects: Site Search redesign, Customer Reviews redesign and Unified Navigation Development 
•	Chosen as a mentor for new hires

Senior Assistant Site Merchandise Manager - Dresses, Coats & Swimwear

•	Used the content management system to navigate and attribute new products, build product categorization, sequence display of key items, and set up and test product promotions
•	Set up and tested all creative marketing assets, including landing pages, banners and lookbooks
•	Analyzed data from Coremetrics Web Analytics to make recommendations to optimize creative assets and to identify navigation merchandising opportunities
•	Chosen as a stakeholder and project coordinator on both the Site Search Team and the Customer Reviews Team for all of Bloomingdales.com

Assistant Site Merchandise Manager - Shoes

•	Owned the visual merchandising of the entire website, including the layout of web page by category according to season, trends and marketing initiatives 
•	Worked cross-functionally with Marketing and Creative teams to ensure online content was optimized to drive sales and customer conversion 
•	Stakeholder on the content management system redesign project

E-Commerce Merchandise Coordinator

•	Conceptualized and executed innovative ideas for photo shoots and accompanying articles featured in the digital and print magazine
•	Networked with local boutiques and businesses to secure apparel, accessories and locations for photo shoots
•	Orchestrated and styled wardrobe design for photo shoots
•	Worked on weekly web projects that spotlight fashion, art and culture in the city of Athens, GA

Style Intern

•	Worked directly with the Dresses Merchandising Team and collaborated with Product Development, Design and Planning teams to create a product line assortment based on financial strategy, fashion forecasting and competitive analysis
•	Extensively used MS Excel to import data to track and analyze sales, inventory and financial information
•	Assisted with pagination of catalogs and merchandise layout of e-commerce site

Apparel Merchandising Intern - Dresses

Find out detailed information about Rachel Babin, Sr. Product Marketing Manager - Alexa Skills in Seattle, WA

Rachel Babin: Sr. Product Marketing Manager - Alexa Skills in Seattle, WA

Rachel Babin

Amazon.com

Amazon.com

Amazon.com

Amazon.com

Amazon.com

Likelihood

umano Clothing

Bloomingdale's

Bloomingdale's

The Children's Place

BLVD Magazine

Victoria's Secret

The University of Georgia