Bachelor of Business Administration (B.B.A.)

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Streetwear

Surf

New technologies

Extreme sports & world news.

Brand Manager

I was on the cover of a skateboarding magazine at the age of 9 and competed as an amateur surfer throughout my youth. Later, I became a professional skydiver, coach and instructor, earning the highest levels and qualifications. But once I entered the Marketing field, I found my true calling. 

Passionate about all stages and touchpoints of the customer journey, Marketing is my medium to create and deliver outstanding performance.  Utilizing valued omnichannel experiences and essential vertically digital strategies, lead me to recognition and awards while working for world's leading companies within the industry. The results and satisfaction I achieve are thanks to the hard work, dedication, persistence, but most of all, to an immense eager to continuously learn and a deep desire to accomplish goals.

Being a millennial myself, I understand the direction and consumer behavior of this generation and based on recent in-depth studies, I clearly get the movements  and trends of Generation Z, your next generation of costumers & shoppers. As a natural and spontaneous communicator, I have the ability to engage with diverse audiences, organically embodying a leadership role and often recognized as an ambassador. With my experience and motivation, I am able to build compelling stories, inspire coworkers, team up with partners, creating winning strategies, effectively reaching massive audiences. 

Direct sales and operations. Manage key accounts
Negotiate & review contracts. Propose partnerships and collaborations
Overseer PO’s, invoicing, book keeping & accounting
Supervise importing & logistics
Boost emerging brands and companies growth
Digital marketing & strategy, data analytics & SEO
Manage roster of top athletes, olympians, influencers & creators
Create & build relationship with top tier companies
Pursue and secure sponsorship & endorsements
Support athlete with decision making and career strategy
Social media guidance 
Attend and represent in world-renowned events


Drive yearly planning calendar
Manage event planning, production, partnerships and promotion to achieve both short and long-term goals
Expand promotional opportunities for produced and sponsored events 
Build sponsorship opportunities and involvement 
Manage on-site series execution and planning 
Lead development and production in specific websites direction and content
Build and maintain a database 
Build and execute content strategy in conjunction with Content Manager and a team of photographers, videographers and media partners
Propose, maintain, and reconcile budget
Travel to key event locations to build/strengthen relationships and assess event success
Manage support personnel to ensure event execution and representation of the company in the best possible way
Proactively seek out new events and activation ideas that support long-term marketing objectives
Collaborate on the development, planning and execution of all marketing projects as needed

Awards
Best Team Project of the year – Lead roll on combining customer, employee and industry facing event (2017)

Results
International expansion of marketing events
Record amount of collected sponsorship 

Marketing Manager

Responsible for all categories in Marketing and Branding within the country, including: 

Built and maintained healthy & strong relations with key accounts
Created strategy for product placement & segmentation
Alignment with sales representatives 
Annual Budget preparation and implementation
Presenting and sharing results to support all LATAM regions
Dedicated support to Sales team & guidance to achieve KPI’s and sales goals
Forecast product success and trends in the region
Direction and adequacy of entire customer facing campaigns
Supervision and control of Visual Merchandising
Leading content & Social Media platforms
Managed events (4-6 per year)
Print ads, digital, outdoor, promotions and activations 
Supervising Public Relations & Social Media
Restructuring and support team of athletes
Application of CRM & SRM

Awards
Best Marketing Team LATAM (2013)
Winner of Best Campaign Execution (2012) 

Results
Exponential growth in sales 
Internationalization of brand owned events
Extraordinary brand awareness increase


Advice Branding and Market Positioning 
Coordination of projects 
Preparation of advertising campaigns 
Directing and editing audio-visual 
Negotiating contracts 
Music Producer (Brazilian Association of Musicians) 
Attracting clients e.g. Rip Curl, Mizuno, ESPN, Nobox (Copa Airlines), Editora Abril, Banco Real, Natura, Globosat & Redetv.

Owner

+2000 jumps, +200hrs in the wind tunnel
Poster boy, ads, magazine stories, interviews & several media appearances
USPA Coach & AFF Instructor, Category "D", highest achievable level
Wind tunnel coach, IBA Coach Level IV, highest level possible
For 2 consecutive months the busiest coach in Florida, USA
Load Organizer in different Dropzones, including Skydive Miami in 2011  
Sponsored Athlete by the biggest brands of the industry, including Performance Designs, Vector, Larsen&Brusgaard, Cookie & LiquidSky

Professional Skydiver

TV host for the show "Route 21". Produced by KN Video, Rio's known TV producer, traveling across the country, presenting and disseminating regional culture, sports and indicating the best routes and alternatives for tourists and travelers. Award winner, on air for two years, sponsored by Peugeout.

TV Host

Story telling
Research 
Photo and video collaborations

Writing Contributor, Photo & Video Provider

Responsible for allocating budget 
Supporting TV campaigns
Trades 
Columnist, creating/writing  the weekly column "Tambores de Sampa" 
Corporate promotion assistance, e.g.: UBS Swiss Bank

Marketing Coordinator

Sales representative for Udo Bastos surfboards shaper, as well for other surfing equipment & accessories. At the same time I used to compete in Surfing events as an amateur, pretty uncommon for a São Paulo City native.

Sales Representative & Amateur Athlete

Find out detailed information about Fernando Freire, Brand Manager in Orange County, CA

Fernando Freire: Brand Manager in Orange County, CA

Fernando Freire

Superheroes Management

ZUMIEZ

VANS

DATA.image

Athlete

Rede Bandeirantes de Televisão

Trip Magazine

Journalist in Jornal Primeiramão

Udo Bastos Surfboards

Universidade Presbiteriana Mackenzie

Yale