Lifestyle

Family

Marketing

Event planning

Trade shows

Owner

Marketing leader, accomplished in national scale trade show execution, marketing strategy, creative development, channel marketing and managing a team. Ability to communicate effectively at all levels and obtain buy-in for key marketing initiatives. 

Core Areas of Expertise & Qualifications Include:
 
• Trade Show Design & Execution	
• Product Positioning & Branding		
• New Product Launches		
• Channel Strategy		
• Multi-Media Marketing
• Identity Creation
• P&L Management
• Corporate Communication
• Web & Print Content Development

- Manage all aspects of trade shows, including booth design, exhibitor forms, set-up,
tear-down, external messaging for graphics/signage, show team management
- Plan, produce and coordinate any type of event – big or small
- Services include sourcing venues, catering, décor, props, entertainment, A/V equipment, permits,
site management, coordination – anything required for a successful event
- Large scale design and décor installation
- Graphic design capabilities - invitations, programs and signage for events
- Find creative solutions within budgets and deadlines to achieve 100% client satisfaction
- Clients include 5-star hotels, non-profits, billion dollar corporations, and small businesses

-	Manage and approve all outgoing messaging to ensure consistency with company voice and personality
-	Supervise production of all marketing materials including brochures, presentations, trade show graphics, email 		campaigns, website banners, etc.
-	Manage all marketing aspects of trade shows throughout the year, which includes booth design, external 			messaging, fund-raising and on-site setup and team management
-	Partner with sales team to establish and manage annual marketing plan to include new product email
	blasts, trade shows efforts, advertising, spiffs, and promotions
-	Manage and monitor execution of all channel-marketing projects, working closely with partners as well
	as the marketing, sales, and the vendor relations team
-	Create and manage marketing and trade show budget
-	Oversee design of company website
-	Prepare and distribute press releases

Marketing Manager

• Managed packaging strategy for the new Tylt product line including messaging, design direction, and production/packaging specs
• Created online marketing request form to streamline project requests from the sales and product 					management teams
• Spearheaded new exhibit design for the Tylt brand to include selecting and overseeing the new exhibit company, created and monitored show budget, logistics and execution on the show floor for CES

Marketing Consultant

- Managed staff and operations for an extremely fast-paced, in-house marketing department
- Successfully managed and prioritized over 5,000 projects per year (150-200 at any one time) for both internal and external customer projects. Constantly reassessing priorities based on needs of company, product line launches, and revenue potential
- Supervised the production of artwork for all packaging, collateral, POP materials, signs, manuals, etc.
- Hired, trained, and supervised Graphic Designers, Copy Editor/Proofreaders and Traffic Coordinators 
- Created traffic processes, trained new employees on process, enforced processes throughout the organization
- Projected annual marketing budget and managed all costs incurred by marketing department
- Worked closely with Director of Marketing, Director of Sales, Vice Presidents and the CEO/owner
- Responsible for all global retail packaging for over 17 product lines, including but not limited to wireless networking and MP3 accessories
- Managed 

Marketing Services Manager

Find out detailed information about Tawnee O'Connell, Owner in Long Beach, CA

Tawnee O'Connell: Owner in Long Beach, CA

Tawnee O'Connell

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