Fashion

Snow

Surf

Skateboarding

Surfing

Traveling

Crafting

Stand up paddle boarding

Sketching and  hanging out with my puppy dog

Graphic Designer

- Create menu designs for restaurants

- Hold tutorials on how to use InDesign to make better menus

- Branding design

- Create collateral for different restaurant events

• Create and manage seasonal in house design collateral for both men’s and women’s lines including working line sheets, trend reports and inspiration boards

• Establish the design bible each season; working with each department to ensure the information of each style is complete and correct

• Redesigned the tracking process of all design development samples; creating better communication between all departments allowing for better troubleshooting and loss prevention

• Restructured the duties of everyone on the team; capitalizing on each person’s strengths to accomplish seasonal goals and minimizing the need for excessive overtime  

• Interpret trend and market research: proposing color, print, wash, embellishment, fabric, style details and new fashion fits for development

• Create sketches, develop tech packs and pattern request for new bodies and washes

• Collaborate with the imports team to develop sportswear and soft goods to sit within the line each season

• Design novelty and original side-seam embellishments, embroidery, laser cuttings and studding details

• Develop new washes and wash techniques with the help and knowledge of the wash team

• Work with the merchandising team to tailor our seasonal sku plan to include comp-ing last year’s best sellers, core and novelty washes 

• Design men’s and women’s fashion styles each season; sitting in on development fittings, making call outs about construction and adjustments needed for fit

• Observed where time and fabric losses were occurring during adoption and input new systems to better manage the ordering of trims,the tracking of samples through the sewing room and the coordination of all seasonal washes

Senior Associate Designer

INC, NEW YORK & CO, STYLE & CO, DRESS BARN, & DESTINATION MATERNITY

• Collaborated with design and merchandising teams to generate new ideas on both denim and non-denim fabrics for multiple private label brands

• Designed artwork, styling details and wash direction for new styles based on trend/market research that fits the clients needs

• Managed import sample yardage, sourcing trim, creating tech packs, bill of materials and trouble shooting any problems for 25 styles each month

• Developed trim package proposals for inc’s rebranding with direction from the design director

• Conducted meetings with vendors to pull fabrics that are client and label relevant 

• Created new embellishments based on inspirational pulls for sample development as well as colored cads for patterns and wash ideas

• Introduced a sample production table for managing and tracking all incoming imports designs 

• Built seasonal trend books incorporating overarching trends in fabrics, washes, colors, embellishments and styling; showcasing the direction for all private label clients

Associate Designer

• Developed new wash techniques and distress patterns with the wash technician

• Handled the sketching and colored cads: of new styles, development washes and prints 

• Assisted in the development of the line each season: including the creation of trend boards, sketches, fittings of new all new styles and line adoption 

• Created, executed and managed working and sales line sheets

• Assisted in dupe hand off from design to production: ensuring all information for each individual style is correctly communicated, addressing and problem solving any obstacles encountered during the sampling stage

• Collaborated with the design team to create textile prints for each season

• Responsible for ordering and tracking vendor purchase orders for trims, send outs and embellishments

Assistant Designer

Find out detailed information about Ashley Failor, Graphic Designer in los angeles, CA

Ashley Failor: Graphic Designer in los angeles, CA

Ashley Failor

Frelance Graphic Designer

Hudson Jeans

Sunrise Brands (formerly Tarrant Apparel Group)

Current/Elliott

Fashion Institute of Design & Merchandising

Virginia Polytechnic Institute and State University