My name is Rolando Soberon-Pi, visual and web designer from Miami, FL now living in Norwood, MA. "One part problem solver. One part trouble artist. One part James Bond." My approach to design is focused on effective communication. ensuring that your story is told in a clear and memorable fashion. Shedding the superfluous and unnecessary leaves a genuine message that values your audience. My career spans a decade in the industry, beginning with a small-time freelance practice working with commercial clients and on self-initiated projects with a few stops off-site and in-house positions along the way.