Chris Hughes

Chris Hughes

Executive Director, Creative & Marketing

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I bring to the table nearly 25 years of executive level creative direction, marketing, branding and product design experience building award winning campaigns, collateral, and more for top action sports and youth culture/lifestyle brands. From outstanding Sports Emmy nominated broadcast television show opens to endemic action sports and youth culture lifestyle products, branding and visual story telling. I create authentic visual communications that speak directly to enthusiasts and participants. Developing key global insights into connecting brands with youth culture and lifestyle. I am a proven brand builder.

My passion for design and action sports stems from growing up in a creative home and surrounded by board sports and the beach culture lifestyle. As a teen and young adult my passion for Surfing, Skateboarding, BMX Racing and Motocross as well as having God given artistic ability and an eye for design would eventually lead me to merge them together as a career path. I have cultivated these creative talents, respected industry relationships and friendships into a highly successful career.

Starting out as a freelance designer and art director in the Southern California endemic Action Sports industry where I developed products and marketing campaigns for some of the most authentic and respected brands in action sports to my current position as a creative and marketing director leading leading a creative & digital communications team for one of the largest television networks in history. My client list includes such respected brands like Etnies, 32, Hawk, Planet Earth, Adio Footwear, Dragon Optical, Oakley, West Wetsuits, Channel Islands Surfboards, Burton Snowboards, Nike, Red Bull, Mountain Dew, Gatorade, Lucas Oil, MTV, NBC Sports, Casio, Toyota, Paul Mitchell and many more.

I know how to tell authentic brand stories and understand the research that needs to be poured into the client and their objectives. I have a never ending commitment to pushing the limits of marketing, design and product development to reach my clients goals. My wealth of marketing and creative experience allows me to guide client projects seamlessly from concept to completion within budget and hitting all calendar timelines.

I currently leads a creative and digital team in Encinitas, CA and excel in the following service categories:

• Creative Direction
• Marketing Strategy
• Sports Marketing
• Athlete Engagement
• Advertising & PR
• Graphic Design
• Product Design
• Apparel, Footwear and Accessories Design
• Packaging Design
• Product Line Development
• Merchandising
• Print Ads / Collateral
• Point of Purchase Displays
• Retail Marketing
• Sales Strategy/Managment
• Brand Identity
• Environmental Graphics
• Event Branding
• Event Activation
• Illustration
• Photography (Product, Studio and Lifestyle)
• Video Production and Motion Graphics (linear and digital)
• Mobile Applications
• Marketing Analytics
• Social Media Graphics and Branding
• Style Guides
• Technology Integration
• Typography
• Website Design
• UX Web / Interactive Projects

Throughout my career I have been hands on and involved with nearly every aspect, from retail sales to marketing and creative direction.