Lisa Tomlinson

Lisa Tomlinson

Vice President-Marketing/VP Branding/Director Brand/Marketing
Currently: Executive Director at Collegiate Licensed Properties Association (CLPA)
Location: Holland MI
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Summary

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CAREER OBJECTIVE Obtain a senior-level position with an organization who values branding and marketing as essential for success and is looking to build and strengthen its marketing strategies and brand footprint with creative, purposeful thinking and execution. CAREER SUMMARY Seasoned brand strategist with extensive experience in brand analysis, creative thinking, brand licensing and plan execution. Proven ability to deliver programs that create stronger brands and increased visibility and revenue. Expert communicator, idea presenter and closer who can anticipate customer needs and objectively provide guidance and solutions that meet and exceed expectations.

Work Experience

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Interests & Groups

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INTERESTS
  • Sports
  • Travel
  • Photography
SPORTS
  • All! Played basketball
  • volleyball
  • softball and ran track in high school; was a sprinter in college. Now love to play golf and hoping to get back into more activities post-injury recovery. Avid fan of football
  • basketball
  • ice hockey and baseball. Enjoy watching surfing and golf. Experienced sports photographer for college sports
  • including football
  • basketball and hockey.
GROUPS
  • - Member of the International Collegiate Licensing Association (ICLA) - Member of the National Association of Collegiate Directors of Athletics (NACDA) - Frequent guest speaker on marketing and branding strategies at industry events
  • university departments and classes

Education History

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