James Bozzone

James Bozzone

Marketing and Sales Strategy at PepsiCo
Currently: Strategic Planning at PepsiCo
Location: Foothill Ranch CA
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Summary

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14 years of blended sales and marketing experience leading integrated brand marketing, strategic planning, and business development for retail consumer packaged goods across Beverage, Foodservice, & Automotive industries • Lead strategic planning and development of integrated marketing plans across sales channels with various GTM systems • Spearhead complex marketing innovation for new consumer products and developed national integrated consumer promotional campaigns • Executive level account management with Premier retailers including Walmart, Target, Costco, 7-Eleven, and Taco Bell • Total P&L management experience with a portfolio of lifestyle brands Key Skills: Strategic selling, partner marketing, marketing initiatives, branding initiatives, brand-building, Integrated marketing programs, executing integrated marketing programs, marketing automation, direct mail programs, sponsorships, media campaigns, consumer insights, consumer experience, marketing communication, product management, new product launches, market sizing, customer marketing, channel marketing, shopper marketing, field marketing, product positioning, collateral design, advertising programs, marketing innovation, annual marketing plans

Work Experience

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Interests & Groups

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INTERESTS
  • Golf
  • New Technology
  • Mountain Biking
  • Fishing
  • Hiking
  • Snowboarding
  • Scuba Diving
  • Weight Training
SPORTS
  • no sports
GROUPS
  • American Marketing Association (AMA) Product Development & Management Association (PDMA)

Education History

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