Bachelor of Science, Business Administration

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Experienced marketing professional with over 15 years of marketing and strategic achievements in leading companies. High-performing leader of cross-functional teams to meet objectives and achieve outstanding results.

Knowledge of market trends, Cross-functional team leader, Pricing strategies, Market segmentation,
New customer acquisition, Brand development, Channel strategy, Account management,
Voice of customer surveys,  Territory optimization, Sales management, Research and development, Database management, Sales incentive programs, Prospecting, Call center management, Cisco VOIP, CRM, Cognos.

Create and prioritize quarterly business planning initiatives for current and new market segment, channel and products. 
Execute $30M product portfolio program aligned with strategic vision, market needs and profit targets. 
Lead New Product Development team including Engineering, Operations, Sourcing, Finance and Supply Chain. 
Execute annual price adjustment of 20,000 SKUs for US and Canadian markets to align product positions in the marketplace. 
Lead cross functional team to improve marketing support and product performance with most profitable customer. 
Exceed sales revenue and EBIT objectives through cost saving and new product development for hospitality, housing and health care segments.

Product Marketing Manager

Directed corporate and partner channel marketing efforts of North America's Agricultural, Construction and Forestry tire segments. 
Leveraged high OEM market share with Caterpillar, John Deere and Case/New Holland to grow after market channel sales 15%. 
Sourced product from Israel, China and India plants to optimize costs for delivery to rural and metropolitan markets across the United States and Canada. 
Executed promotions to meet inventory and margin objectives of wholesale distributors. 
Developed new products to meet yield and productivity demands of end users in the Forestry and Agricultural segments. 
Executed "Seed, grow, harvest" customer specific marketing support and incentive programs.

Market Segment Manager

Directed an inside sales team to generate high quality sales opportunities for outside sales representatives. 
Implemented Microsoft CRM to support inside sales team in targeting the right customers and prospects. 
Executed promotions in alignment with Caterpillar Corporate brand strategy to support channel partners and meet customer requirements. 
Lead internal team of Finance, IT and Sales to produce award winning results that were recognized at North America Annual Distributor meeting. 
Targeted active, passive and new customers by leveraging database containing 100,000 customer records with product life cycle, opportunity and sales information.
Developed a sales territory tool in excel that optimized 120+ sales territories aligned with revenue, market share and profit margin objectives.

Corporate Marketing Manager

Find out detailed information about Brett Costello,  in Braintree, MA

Brett Costello: in Braintree, MA

Brett Costello

Symmons Industries

Alliance Tire Americas, Inc.

Milton CAT

Boston College Highschool

Isenberg School of Management, UMass Amherst