Linda Calabria


When managing and overseeing every aspect of a marketing program, every day ends up being different, challenging and exciting. At Hanna Instruments, all marketing activities hinge on several things: growing end user sales, market penetration, and growing brand awareness. When creating the roadmap, a bigger focus was put on targeting our marketing approach by looking at key markets, how to grow them, as well as increasing specific product sales. In my last Marketing Communications Leader position, reporting directly to the BU president, I was tasked with strategically optimizing the exposure, reach, and effectiveness of our brand marketing communications roadmap for the Lista and Vidmar brands. Main tasks included: * Setting and overseeing the overall marketing strategy for all marketing initiatives (social, print, PPC/SEO, advertising, tradeshows, ecommunications, etc.) * Overseeing/managing new branding guidelines and rebrand implementation * Managing marketing, web, lit fulfillment, SEO and PPC vendors and relationships * Communicating with a sales force of 50+ individuals to ensure marketing needs are met * E-communication management via Pardot * Internal portal management Previous involvement in: * Community building * Brand monitoring * Engagement * Content sharing * Social network maintenance & management * KPI measurement * Overseeing PPC * Overseeing the functionality/user interface of 13 websites Specialties: Marketing Communications, Social Media Marketing, Social Media Analytics, Product Marketing, Inbound Marketing, Webinars, Newsletters, Presentation skills, Tradeshow Management, Career Coaching, Market Research, Pricing, Retail, Sales, Drupal, InDesign, Adobe Photoshop, Pagemaker, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Publisher, Microsoft Word, Russian, Spanish, Latvian