John Garcia, MBA


Executive Sports Marketing professional with over fourteen years of progressively responsible experience in brand development and management, contract negotiation, entrepreneurship, strategy development, media and public relations management, sports marketing, social media strategy and development, entertainment and event marketing, athlete relations and sponsorship sales with a proven record of accomplishment. An effective influencer, key relationship builder and charismatic leader who provides innovative creativity and strong leadership and communication skills. I have worked on marketing campaigns for major clients such as Under Armour, Shock Doctor and Microsoft. Recent accomplishments include creating an athlete ambassador group for an industry leader of high end sports protection products. Athletes whom I procured were top notch players in their respective leagues and generated enormous industry buzz for the company. Implementation of a social media campaign for breast cancer awareness was also a success with the client reporting an increase of 30% on the ROI. Clients know me as a highly motivated agent always looking to create additional revenue streams for them and they know me as a skilled contract negotiator as well.