Creative Agencies

- i am a passionate comedic blogger and enjoy writing about my life experiences in a satirical manner
- i am an accomplished yogi.

Social Media Strategist (freelance)

Advertising enthusiast transplanted in Southern California via New York. I have an undying passion for all things Advertising and have thrived in my International roles in Social Strategy.

Proficient in: 
- Brandwatch 
- Google docs  
- Iconosquare
- Keynote 
- Locowise                
- Microsoft Office
- Nuvi                              
- Tailwind                                  
- Tweetdeck
- Twitter & Facebook analytics

•	Remodelled internal data analysis structures and reporting templates.
•	Set up and supported data queries for the Nuvi data tool.
•	Created Hashtag strategy protocol for team learnings.

Key clients: Mondelez International, Coca Cola

•	Managed clients’ social communities daily on Facebook, Twitter, Pinterest, Tumblr & Instagram.
•	Providing evaluations of emerging social platforms to brands (Kik, Snapchat, Vine)
•	Assisted with the development and implementation of the real-time social media strategy on  
        Honey Maid’s 'This is Wholesome' campaign launch.
•	Assisted in supporting smartwater’s social strategy for the look up 2014 campaign.
•	Helped to plan and execute belVita’s '#MorningWin' real-time war room activations.
•	Assisted with the development and implementation of social media strategy across brands.
•	Authored and presented bi-weekly monitoring reports of industry trends and quarterly competitors 
        audits.
•	Worked closely with creative, account and analytics teams to uncover social insights, which 
        ultimately helped feed into creating monthly social briefs.
•	Determined the publishing strategy for brands content calendars.

Social Media Manager

Key clients: Bulmer's Cider, American Express, Lurpak, Yellowtail

• Creating brand awareness for various products and services through experiential marketing
• Heavily involved in the activation and success of the Yellowtail wine "make up experience" sponsorship at the Sydney Festival 2013
• Interacted with consumers as a brand ambassador and representative of a branding experience.

Brand Ambassador/Supervisor

Key clients: Australian Power & Gas, Bessemer cook wear
•	Responsible for creating content calendars and publishing daily across Facebook, Twitter and Wordpress. 
•	Worked closely in a small team of social and content strategists to research and conceive   
	quarterly social strategies.
•	Supported strategic planning in linking Australian Power & Gas’ experiential marketing plan to its 
	social strategy through content creation and user generated content.

Community Manager

• Researching and writing pieces for the magazine's online publication
• Assisting various departments in completing works
• Researching and conducting interviews for various head editors' magazine pieces.
• Attending and contributing to staff magazine meetings
• Assistant on various photoshoots

Print Journalism Intern

Find out detailed information about Nicole Bentley, Social Media Strategist (freelance) in Irvine, CA

Nicole Bentley: Social Media Strategist (freelance) in Irvine, CA

Nicole Bentley

Hello Social Australia

Droga5

MASH Marketing Australia Ltd

Influence Media

Australian Women's Weekly

Moriah College

University of Kansas

University of New South Wales

University of New South Wales