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District Visual Brand Captain

Results driven Retail Manager who uses Visual Merchandising and Brand Levers to drive business while maintaining clean and impactful store presentations.


Lead store teams to excellence in visual displays.
Act as liaison between corporate visual and store teams.
Execute floor sets, window displays, lead visual workshops and boot camps in stores.
Maintain full and impactful presentations by making adaptations based on product ownership.
Ensure standards are maintained throughout District by collecting weekly photos, virtual visits and following up with feedback.

Member of Hot Store Visual Team; championing new and innovative ways to drive business through merchandising in hot climate stores. Participate in product feedback, floor set, and visual teams calls.

Top third in sales comps for district over LY for 2020
Beat company expectations for sales comp, ended year with green leverage

Led team to #1 comp over LY for 2019, 2018 sales for California / Reno district
Consistently delivered green KBDS, including leverage and conversion increase
Awarded “Most Outstanding Customer Service” Award 2018 for entire Outlet of San Clemente
Awarded “Outstanding Sales Increase” 2018 for Outlets of San Clemente

Store Manager

Store achieved highest sales growth % to LY in company for 2017.
Mentor for Emerging Leaders Program (Q1 2018).
Graduate of Emerging Leaders program (Q3 2017).
Lead in-store client program and lead team in highest client dollars generated.
Lead team in sales and key business drivers for 2016, 2017.
Created and implemented operational expectations for managers and associates to ensure tasks are completed on time and meet standards.
Implemented new visual merchandise expectations and procedures.
Successfully lead visual merchandise team to complete monthly floor-sets and brand updates.
Developed and coached guides, promoted guide to full time assistant manager, May 2016. Promoted guide to part time assistant manager.
Responsible for overseeing clearance roll outs and re-merchandising store to support program.

Store Co Manager

Lead team in sales and key business drivers for 2015.
Lead opening team in merchandising new store.
Trained, coached and developed all new guides for new store opening.
Responsible for ensuring selling behaviors are demonstrated and sales expectations are being met.
Lead visual merchandise team for first floor set of new store.
Created training programs and expectations for all associates.

Assistant Store Manager

Lead new technology roll out and ensured all team members were trained properly on new devices.
Lead front end team to green customer service and friendly check out scores.
Responsible for ensuring sales floor is full and clean.
Trained and developed new team members and team leaders.
Created recognition program for front end team members.
Recognized by district leaders for cashier and guest service performances, Q4 2014
Lead district in overall front end satisfaction scores in 2014, 2015

Senior Team Leader, Guest Services

Maintained green customer service scores for fast and friendly checkout.
Lead district in customer satisfaction scores for guest service and check out.
Lead district in number of opened credit accounts for store.
Coached and developed team members, promoting two cashiers to guest service attendants.
Promoted guest service attendant to team leader.
Lead team to passing scores for quarterly food safety walk throughs.
Facilitated green district visits from district and group leaders.

Guest Service Team Lead

Trained and developed all cashier and guest service team members for new store opening.
Implemented training checklists and cashier expecations.
Created cashier producitivity reports and check lists to monitor performance.
Created cash office procedures and expectations.
Responsible for maintaining front lane efficiency and supervising front lane activity.  
Top performer: December 2011, May 2012, June 2012.

Guest Service Attendant

Merchandise Sales department - Sales Associate
Responsible for customer service, guest relations and cash register duties
Cash handling, stocking and floor duties
Provide first class service to all guests in order to enhance their visit to the park
Work to ensure cleanliness of store, availability and appearance of product

Guest Services and Merchandise

Consistently met or exceeded league sales goals.
Created Muscle Milk sponsorship program, lead on account.
Began social media campaigns for sports leagues, events and sponsor accounts.
Successfully planned and executed major events; ROC Race, Del Mar Mud Run, NYE Bash

Sport Marketing Intern

Assistant office manager overseeing reception, client relations and day to day operations.  
Organized open houses and other home showings.  
Created new media marketing plan using blogging, social media websites and real estate and professional networking sites.  
Planned and carried out promotional events and open houses.  
Worked as junior assistant to Peter Middleton, owner.

Assistant Office Manager

Find out detailed information about Kelsey Cunningham, District Visual Brand Captain in San Clemente, CA

Kelsey Cunningham: District Visual Brand Captain in San Clemente, CA

Kelsey Cunningham

Eddie Bauer

Eddie Bauer

Eddie Bauer

Eddie Bauer

Target

Target

Target

SeaWorld San Diego

VAVi Sport & Social Club

Middleton and Associates Real Estate

San Diego State University-California State University