WARNER BROS. DOMESTIC TELEVISION SOCIAL MEDIA MARKETING ASSOCIATE August 2012 – Present Manage social and digital presence for CW Network series including Arrow, Supernatural, and Whose Line is it Anyway? Brainstorm and execute initiatives for launching new series, increasing existing fan engagement, and creating long-term marketing strategies based on analytical monitoring. Liaise between network, studio, social partners, and integrated marketing partners. Tasked with generating competitive site assessments, show growth strategies and bi-weekly social media key metric updates. • Created the strategy directly responsible for the growth of more than 4 million Arrow Facebook fans. • Liaised with Consumer Products, Creative Services and WB/CW Publicity for The CW social initiatives. • Drove engagement to fans of Supernatural, frequently reaching weekly status as TV's most social show. • Developed key social projects to triple our Tumblr followers in less than 30 days. • Pioneered The CW’s live GIFS on Tumblr, developing our strong presence. • Overhauled and streamlined analytics and reporting systems. • Ran point for research and development of new analytical social tools. • Analyzed and complied social media data that was crucial in multiple strategy overhauls. WEB ADMINISTRATOR September 2011 – August 2012 Daily publishing to The CW and WB Kids websites. Crafted all social media reports for The CW Network and its shows. Maintained a content calendar for online full episodes. Developed polls and trivia for the CW mobile site. • Created weekly interactive and social games. • Liaised with GetGlue/TV Tag to create weekly assets, pioneering peel-off stickers and first of-their-kind promotions. • Ran point as content manager for creating the new DC Comics Website. MEDIA RESEARCH TECH INTERN July 2011- September 2011 Assisted in managing the Warner Brothers server. Troubleshot department computers. Created new ideas for program development and assisted EVP with competitive research. • Incorporated new clients and employees into a company-wide database and created Access database for department’s inventory. • Lead for department’s Focus Group projects. WEST COVINA PAWN/NEW CAL GOLD SALES MANAGER September 2007- July 2012 Responsible for complete marketing and promotional strategy, including online presence (Facebook, store website, and digital billboards), print ad design, consulting and approval, and mobile marketing.
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