Golf

Creative Agencies

Fashion

Fishing

Lifestyle

Outdoor

Snow

Triathlon

Health & Fitness

Mountain biking

Running

Skiing

Hiking

backpacking

Wakeboarding

Long boarding

My hobbies that i have include: woodworking

Photography and most recently rock climbing.

Seven years of sales and marketing experience leader who thrives in  start-up environments, customer relationship management. 

Passionate about customer excellence, driving organizational growth through cross-functional collaboration, lead sourcing and demand generation.

Proven track record in key positions across in grassroots marketing, field marketing events, project management, sales, qualitative and quantitative data analysis, and market research.

- Created Needle’s first demand generation programs to increase lead volume through multiple email campaigns including: internal drip, external list buying and external partner list buy
- Collaborated with inside sales team to ensure demand generation programs were bringing in quality leads
- Developed campaign tracking and metrics to ensure that Marketing Department was trending toward annual revenue goals

Marketing Program Manager

- First Account Development Manager hired by Needle—established a cold calling process and scripts for the ADM team, developed a warm Lead handoff process between the ADM team to the Account Executive
- Expanded Needle’s potential client pool through proactive cold calling and email programs which resulted in new top of the funnel leads
- Collaborated with the Account Executive team to create and test value proposition messaging from “Fan-Sourcing” to “Guided Shopping with a brand advocate”

Account Development Manager

National Sales Coordinator

- Acted as the primary liaison between national clients such as Wal-Mart, Geico and T-Mobile to execute on-air, on-site and online advertising in Salt Lake which resulted in more than $5.0 Million of revenue, a 15% increase year over year
- Organized and managed long lead-time marketing campaigns such as “Roam with the Gnome and Get Away From Home” for Travelocity which resulted in increased local web traffic and online travel bookings
- Collaborated with a cross functional team daily to ensure management of key accounts media needs were being exceeded

Sales Assistant

- Analyzed and interpreted quantitative information based on Arbitron ratings of Clear Channel Radio–Phoenix, local competitors and presented the unbiased information to account executives, managers, program directors and clients
- Performed qualitative analysis of Clear Channel’s local audience to identify new and existing clients for account executives using data collected through Qualitap

Research Analyst

Find out detailed information about Casey Rowland, M.B.A.,  in Orem, UT

Casey Rowland, M.B.A.:  in Orem, UT

Casey Rowland, M.B.A.: in Orem, UT

Casey Rowland, M.B.A.

Needle

Needle

Clear Channel Radio

Clear Channel Radio

Clear Channel Radio

University of Utah - David Eccles School of Business

Utah State University - Jon M. Huntsman School of Business