Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Skate

Yoga

Health & Fitness

I am a marketing professional with both Advertising Agency and Client Side experience who recently relocated to Los Angeles after 10+ years in New York City. I have a passion for creating integrated marketing programs centered on meaningful brand strategies and developing powerful creative stories that help brands resonate and impact consumer lives. 

I have a proven track record of innovative thinking coupled with strong creativity, organizational, communication and project management abilities. My areas of expertise include: brand messaging, agency relationships, strategic positioning, product development, consumer segmentation, media placement, creative development and advertising program production.

Categories: Sports, Retail & Apparel, Consumer Package Goods, Food and Beverage, Technology, Health, Personal Care and Luxury.

Responsible for strategically positioning and managing all aspects of the company’s brand within the media landscape including: internal and external communications, event sponsorships, speaking engagements and press opportunities. 
•	Develop and execute launch strategy for Carat’s proprietary intranet system across 36 markets. 
•	Produce all industry award submission materials including written and video assets.
•	Ensure communication consistency of all internal and external brand messaging including:  press releases, website, social network platforms and intranet.
•	Construct Corporate Social Responsibility strategies and initiatives to drive participation.

Director of Marketing

Responsible for leading the creative/strategic rebranding process, developing differentiated brand propositions and implementing go-to-market strategies across consumer and retailer touch points. 
•	Constructed brand’s first consumer segmentation model and redefined product categories to align with key target segments.
•	Responsible for 2014 advertising campaign development including: category positioning, brief writing, agency selection, shoot management, social media strategy and media buying. 
•	Diversified Bought/Earned/Owned media partnerships increasing digital impressions by 835% and print by 138% (vs. prior year with identical spend).
•	Oversaw the re-design, construction and launch of jambu.com and j-41.com. New sites optimized the consumer navigation experience, implemented monthly/seasonal product promotions and featured ecommerce functionality.  
•	Guided development of sales associate education and training materials.

Director of Marketing | Consultant

Responsible for developing and executing global marketing strategies and programming for 70+ licensees in 60 countries across all areas of strategic planning, visual merchandising and marketing including: advertising, media planning, social, ecommerce and PR.  
•	Spearheaded target redefinition and category repositioning efforts, resulting in a new global brand communication strategy. 
•	Led strategic development and creative execution of “Unleash,” Everlast’s first unified global advertising campaign including: brief writing, on-site shoot management, celebrity talent acquisition and media buying. 
•	Developed go-to-market strategies for existing categories (Hard & Soft Goods, Philanthropy) and new categories (Cross Training, Apparel, Women) ensuring unified messaging across all consumer touch-points: Print, OOH, Social Media, Ecommerce and Digital.
•	Oversaw development and re-launch of new everlast.com platform. 
•	Responsible for overall department functions: budget management, project workflow, talent acquisition and supervising marketing, sports marketing and creative team members. 
•	Negotiated media spend across digital, print, social and OOH outlets tripling BOE impressions vs prior year and increasing social participation by 106% (with identical spend). 
•	Initiated and sold through Everlast’s first “shop-in-shop” with a leading national sports retailer resulting in 30% sales increase.
•	Accountable for media relations and evaluation/fulfillment of product placement opportunities. 
•	Led business pitches alongside Sales team to expand shelf space with key national retailers.

Developed and produced 11 national advertising campaigns across TV, print, radio, packaging, POS, promotions, shopper marketing, sampling, experiential, PR, digital and social media. Led multiple inter-agency teams (US and internationally based) in the development of integrated communication programs ensuring consistency across communication touch points. 

Huggies & Pull-Ups
•	Managed the simultaneous production of six commercial programs for Kimberly Clark in 2009. 
•	2010 “Potty Project” resulted in 900K new Pull-Ups buyers, a 22% increase vs. prior year. 
•	Huggies “Little Movers Denim” changed diaper conversation from function to fashion increasing dollar share and resulting in the company’s most successful product launch to date. 

Caress
•	Solely responsible for US Caress business and management of 7 global partner agencies.
•	Directed development and production of highly integrated 2009 & 2010 advertising campaigns. 

Stouffer’s
•	Spearheaded extensive consumer research including ethnography groups resulting in category and target redefinition, alternative distribution strategies. 
•	Managed strategic and creative development of award winning “Let’s Fix Dinner” campaign.  
•	Campaign credited with category dollar growth, increased brand volume, market share and exceeded KPIs: popularity, understands needs and modernity.

Senior Account Manager

•	Co-led New Product Development for the 2011 launch of ForeverMark brand.
•	Created all facets ForeverMark’s “Center of My Universe” program including concept, design and messaging. Campaign launched ForeverMark brand and is currently active globally.

Marketing Manager

Managed all activities related to advertising and strategic planning including: development of program parameters, creative briefs, production, legal and budgets up to $1 million.   Agency closed in July 2007.

Account Executive

•	Assisted in all aspects of creative production (TV, Radio, Print) & focus groups.
•	Generated monthly competitive reports and balanced monthly/annual production budgets.

Assistant Account Executive

Assisted professor with class management, student affairs, grading, and research.	

Aided senior level marketing students with computer software simulations.  

Updated and maintained instructor and student websites.

Graduate Assistant

Monitored and analyzed major competitor activities and presented findings to Clients.	          	         

Assisted with the management of multiple projects,  balance monthly/annual production budgets and compile weekly comparable sales and guest count reports.

Presented account status information and contribute to internal meetings between Account Management, Creative, Production, Media Buying and Strategic Planning departments and in weekly status meetings with Clients.	

Edited final version of national television advertisement and actively participated in its launch.

Intern--Account Management

Create three different Industrial Industry segment newsletters for worldwide internal distribution 	  

Worked with Global Solutions Group team members to identify and gather relevant news articles, websites and profiles for Industrial Business newsletters.

Developed and documented distribution process for newsletter issues on a quarterly basis. 

Researched and applied legal requirements to use of third party material.

Assessed newsletter viability with corporate level executives within the Industrial Business Sector including: domestic and global Vice Presidents, Global Managers and National Account Managers.

Intern--Global Marketing Group

Find out detailed information about Meredith Harris,  in Redondo Beach, CA

Meredith Harris: in Redondo Beach, CA

Meredith Harris

Carat USA | Redefining Media

Jambu/ J41

Everlast & No Fear

JWT

JWT, DeBeers Group Marketing

Alchemy

Grey Worldwide

Texas A&M University

McCann Erickson

Xerox

Louisiana State University

Texas A&M University - Mays Business School

Wirtschaftsuniversität Wien