Outdoor

I am a senior business leader with a proven record leading major commercial efforts in highly competitive, technology-based markets. Expert at developing product road maps and category strategy to deliver sustainable competitiveness and profitability. Experienced at synchronizing multiple channels into a unified and integrated go to market effort. I am presently building my skills by pursuing a doctorate in marketing. My character and leadership skills were shaped by my service as a US Army officer, and my values are reflected in my large family of both biological and adopted children. I enjoy serving as a Character Development Officer for cadets in the US Air Force Civil Air Patrol.

Key competencies:
- Animal health industry
- Brand management
- Product management
- New product development
- Integrated commercial marketing
- Sales channels including distribution
- Pricing strategy
- Market research
- Commercializing new products and services
- Customer and channel loyalty programs

You can reach me at mr.gary.c.eaton@gmail.com or cell at 207.209.0760.

Developed and led integrated marketing for products, services, and capital equipment. Devised customer acquisition and retention strategies. Combined several channels' unique strengths into a unified, cohesive and unbeatable go-to-market plan. Commercialized and delivered the most successful instrument launch in company history.

Director of Integrated Channel Marketing

Built a distribution management function that leveraged the relative strengths of distributors and direct sales to increase sales efficiency and effectiveness. Created a new sales model using distributors and phone sales. Created a way to engage distributors to sell services, and developed a unique customer loyalty program that increased distributor engagement. This channel management function became one of the top three in animal health.

Director of Channels

Formed and led a sales operations team with responsibility for compensation and incentive strategy, goaling, and opportunity analysis. Also led sales training, inside sales, corporate account sales and customer education.  Created incentive plans that promoted cooperation and integrated value equations and increased sales rep retention. Developed a customized new sales model used by both territory managers and supporting specialist sales managers and implemented through sales training. Developed and launched an online learning portal for customer continuing education.

Director of Sales Operations

Responsible for business strategy in multiple categories. Developed a category strategy that resulted in share leadership and a doubling of the market size. Led defense efforts in two different categories that resulted in separate competitors exiting the market in both. Developed and commercialized several new products that created new categories and extended existing categories.

Business Unit Manager/Group Product Manager

Responsible for demand generation and market share gains in year two of a new product. Led database marketing, sales support and professional channel marketing. In new product marketing, led claim development and market opportunity assessment for new brands.

Associate Brand Manager

Find out detailed information about Gary Eaton,  in Gorham, ME

Gary Eaton: in Gorham, ME

Gary Eaton

IDEXX Laboratories

IDEXX Laboratories

IDEXX Laboratories

IDEXX Laboratories

Procter & Gamble

Cornell University Johnson Graduate School of Management

Liberty University