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Associate Account Manager

Current client: consumer electronics. Responsible for the day to day execution of client email programs working as a direct liaison between internal departments. Manage all project activities related to email deployment supporting strategic, tactical and support functions (creative, technology, and analytics) in order to achieve the client and Company objectives. Strive to exceed industry benchmarks for 22% open rates and 2.5% click rates. Drive traffic to .com sites for increased eCommerce revenue. 



Define and implement marketing attribution in Salesforce.com, standardize processes for quality data integration between Eloqua and Salesfoce.com to ensure accurate financial and lead funnel tracking. Create strategy for penetration in the global segment ($10B+ revenue) by understanding the customer journey and purchase decisions across executive job levels and vertical markets. Collaborate with Creative and Product teams to design and develop GTM programs, collateral, and communications.

Global Segment Marketing Analyst

Enterprise, OEM, IoT, Consumer Markets. Coordinate with the Marketing Communications Team to ensure all marketing programs are launched on time, tracked accurately, and meet marketing program request criteria.  Manage data audit process and cleansing projects to ensure Sales has clean, actionable data for opportunity conversion.  Work with sales and marketing individuals, teams, regional operations coordinators, and management to identify enablement opportunities, process improvements, and/or sales training opportunities. Find, design, deliver and monitor enablement solutions to sales and marketing teams with credibility and impact.

Global Marketing Operations Coordinator

Managed client and prospect relationship database for Midwest Region Line team in order to generate reports to track financial deals and opportunities. 

Conducted research on potential clients to determine compatibility for relationship development. 

Performed administrative support for 62-person office. Responsible for supplies, document shipping, office communications, expenses reports, and scheduling. 

Coupa Software, Client Relationship Management, Video Conferencing, SmartData,

Administrative Assistant

Overcame instructor resistance to new technologies and successfully implemented new payroll system. Reduced overhead and supported environmental initiatives.

Reimagined website and social media sites to facilitate instructor education and community involvement. Increased overall reach by 200% since June 2013. 

Created and audited evaluations to measure instructor satisfaction for improved retention. Developed required training programs based on feedback which increased completion rate from 73% to 81%.

Administrative Assistant- Ski and Snowboard School

Collaborated with local communities to design a project framework for a parish-wide grassroots soccer program to serve at-risk youth. Leveraged existing schools and community organizations to fund and support a sustainable and low-cost athletic program.

Peace Corps Volunteer

Maximized attendance for Division I Programs through marketing, tickets sales and game day promotions.

Coordinated community outreach to non-profits and public schools in the greater Boston area in order to promote self-confidence in youth through extra-curricular activities.

Sports Marketing Intern

Prepared venues to provide optimal training and competition facilities to furnish the best opportunity for athletes to achieve their potential as elite soccer players

Development Academy Staff

Met the challenges of planning and program development for an 8,000 student intramural sports program. 

Successfully managed and mentored seven supervisors and forty-five officials 

Received UVM Campus Recreation Outstanding Leadership and Service Award in 2010 – 2011. Selected by professional staff in recognition of my proven leadership skills and impact on the department.

Intramural Sports Manager

Junior World Cup: Boston 2009

Assisted in the administration of sixteen team international tournament

Increased revenue by redesigning ticketing system

Financial and Marketing Intern

Find out detailed information about Kristen Caples, Associate Account Manager in Littleton, CO

Kristen Caples: Associate Account Manager in Littleton, CO

Kristen Caples

Merkle

Harte Hanks

Webroot

Silicon Valley Bank

Vail Resorts

Peace Corps

Boston College

United States Soccer Federation

University of Vermont

USA Field Hockey

Qingdao University

Universidad Nacional de Cuyo

University of Vermont

Vail Mountain School