Rod Castello

Rod Castello

Web Developer / Email Marketing Specialist

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Summary

• Expert in HTML coding for emails (including mobile devices/responsive design) using hand-coded HTML table-based designs and inline CSS styling. • Thorough understanding of email marketing best practices. • Extensive hands on experience with Silverpop ESP and Exact Target. • Experience creating and managing email lists. • Ability to multi-task in a fast-paced, deadline driven work environment. • Advanced skills in Graphic Design and Photoshop to design email newsletters, transactional emails, banners, online ads and landing pages. • Understanding and implementation of CAN-SPAM/compliance in all marketing emails. • Highly proficient in proofing and QA of emails across all email clients and browsers to ensure optimal rendering and readability. • Excellent verbal, written, and interpersonal communication skills, • Experienced in website design using semantic mark-up and best practices. • Copywriting for newsletters; main copy, subject lines, pre-headers, and social media channels.

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