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Publicist

Accomplished manager with 15 years of experience planning and executing publicity and marketing campaigns for brands in the fashion, home décor and hospitality markets. Consistently produces creative, highly effective and strategic brand messaging. Increases customer loyalty and brand awareness resulting in business growth. Adapts to evolving media climate by utilizing social  platforms to disseminate brand messaging.

Specializing in the representation of beauty, fashion, food and lifestyle brands. 
Fosters deep relationships with national and local press in both print and digital media.
Develops creative, results-driven strategic plans based on client goals and budgets.
Ensures consistent flow of media coverage through targeted media outreach.
Ongoing new business development. 
Excellent writing skills include press kit development, drafting pitches and business/entrepreneurial profiles, etc. 

Select Highlights and Responsibilities:
As team lead, managed 8-10 accounts per month.
Constant client interaction and monitoring. 
Established and fostered deep relationships with national fashion and lifestyle print media, as well as digital editors, bloggers and social influencers to ensure a constant flow of coverage.
Developed 6-12 month creative, results-driven strategic plans based on client goals and budgets.
Procured an average of 6 new clients per year through extensive new business outreach.
Plan and host bi-annual press preview events in NYC.
Create press materials and draft pitches.

Public Relations Director

Select Highlights
Secured consistent local media coverage for clients such as San Diego Botanic Gardens and San Diego Restaurant Week.
Team lead on 4-6 accounts per month.

Account Executive

Select Highlights
Managed website redesign, including branding and architectural navigation.
Day-to-day maintenance of all creative web content.
Oversaw Visa Credit and Check Card direct mail and web promotions.
Liaison between printer and distribution mail house for newsletter.
Wrote/edited quarterly employee newsletter, POS merchandising and web copy.

E-Commerce Marketing Specialist

Select Highlights
Created editorial calendars.
Assigned, wrote and edited monthly stories.
Liaison between freelance writers and advertisers.
Ensured completion of magazine to meet monthly deadlines.

Associate Editor

Find out detailed information about Jamie Werner, Publicist in Carlsbad, CA

Jamie Werner: Publicist in Carlsbad, CA

Jamie Werner

SELF

Moderne Press

Zenzi Communications

USE Credit Union

Ranch & Coast Magazine

University of California