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Category Trading Manager - Bikes, Frames, Forks, Nutrition, Wheels, Tyres, BMX, Workshop

I am an experienced, extremely motivated, focused and driven individual with exceptional commercial awareness. My strengths lie in building strong relationships, negotiating and strategic planning. These skills are extremely important in order for me to develop my business roles and improve sales and margin objectives.

Development of strategic plans for each category, outlining the direction of the categories until 2016. Highlighting key objectives and initiatives and cementing the categories as the leading online proposition within a competitive marketplace.

Responsible for developing and maintaining key relationships within an extensive brand portfolio, including assessing market procurement conditions, negotiating terms and sharing the strategic objectives for the categories.

Responsibility for promotion/business management/stock availability/product development /sales and margin based targets. 

Lead a team of merchandisers and assistant merchandisers across categories, optimising online merchandising, identifying and networking with grey market sources to maximize category margins.

Plan an order schedule and cash commitment to fall in line with buying budgets. Reporting to the trading director and finance director on order approvals.

Create monthly/annual forecasts that formulate the category targets, present to the board and ensure promotional campaigns/calendars are aligned in order to drive sales.

Understand various global markets to tailor regional/seasonal product offering. Working with territory sales teams to ensure country campaigns are executed effectively. 

Responsible for managing and integrating the process of house brand product development, briefing, monitoring market trends, pricing architecture and margin expectations.

Working closely with the marketing, digital marketing, and e-commerce teams to ensure a fully integrated commercial plan is executed for the business.

Achieving YOY growth across categories (£50m+ revs), maintaining margins and driving turnover that aligns with the overall business targets.

Find out detailed information about Paul McAfee, Category Trading Manager - Bikes, Frames, Forks, Nutrition, Wheels, Tyres, BMX, Workshop in Portstewart, DRY

Paul McAfee: Category Trading Manager - Bikes, Frames, Forks, Nutrition, Wheels, Tyres, BMX, Workshop in Portstewart, DRY

Paul McAfee

Chain Reaction Cycles

Northumbria