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Freelance Graphic Designer 

Seeing projects on a solo basis from concept to competition including but not limited to networking, seeking projects, negotiating fees, discussing requirements, developing new ideas, presenting solutions to clients, and ensuring projects are completed in timely manner. 

Lead product and graphic designer.  Developed and designed e-mail marketing campaigns , schedules, timelines and graphics in both Mailchimp and Omnisend. Curated social media assets for Instagram stories and posts.  Crafted landing pages for both Amazon enhanced brand content and RepSpark sales systems.  Art Directed seasonal look book catalogs and collaborated closely with pre and post press production.  Lead and directed all seasons for 2020, built tech packs and sourced with suppliers. Comfortable developing, designing and sourcing textiles, trims, patches pins and labels. Conception and collaboration with Freelance artists, gave creative direction on patterns for spring/summer 2020 Straw textiles. Met deadlines and made changes on the fly. Updated and managed packaging assets including: hangtags,  drawstring tags and merchandising solutions. I gained a great wealth of knowledge in this position and industry strengthening my skills in not only design but marketing too.

Graphic & Product Designer 

Mass print production spearheaded by yours truly. Upwards of 1,500+ signs produced, on my own. Core responsibilities include creating and press checking way-finding signage systems for Sundance Film Festival 2019. Managed a team of two design interns. Reviewed and critiqued work to ensure quality. Color signage includes a variety of environmental way-finding signs, large scale banners, shuttle stops, airport terminal wraps, theater and venue directionals. Other projects include pop up banners, sponsor recognition wall experiential graphics, and B&W directional signage.

Senior Graphic Designer

Thrived under pressure and quick turn-around deadlines. Handled a heavy work load with grace and a smile. Continued to stay positive while everyone else seemed to be on a sinking ship. Most of the content I saw from concept to completion is client facing branded, Therefore, I always had to come up with new look and feel for otherwise lengthy, text and chart heavy digital + printed pitch books. Completed multiple typographic book layouts in one week with consistent systems on upwards of 50 - 100 page presentations. This reinforced my ability to meet tight deadlines without compromising the quality and variety of work I produce.

Graphic Designer 

Responsible for managing shop often alone. I assist many customers at once, educating on product and successfully up-selling the consumer. Possess Full knowledge of a POS system. Also complete opening and closing duties which consist of counting bank, depositing and making sure all sales match across the day’s work. Visually merchandise store to up-sell, appeal to consumer and make all product shop-able. Track sales, inventory, create schedule, reorders + attend line showings to buy product for store. Ensures store is clean, organized and operational.

Store Manager & Visual Merchandiser 

Successfully created innovative design from concept to completion in a fast paced agency environment. Adhered to brand and style guides across a diverse client base. Prepared and packaged files for both print and digital usage. Created templates to enable efficiency across deliverables. Efficiently handled a high workload and ensured all deadlines were met. Adaptable to changes mid project during production cycle. Coordinated closely 
with printing presses. Shadowed motion graphic designers. Assisted in production on film sets. Created email marketing campaign, eBooks, info-graphics, Presentation layouts, retouched and stripped photos, poster campaigns, Sub-branding, took young brands to new levels, gathered assets for motion graphic videos, social media graphics, digital marketing campaigns and website design.


Production Designer 

Over 4 years of experience developing packaging and branding.  Excellent understanding of typography, visual hierarchies, and layout design.  Produced print collateral for in-store retail pieces. Created assets for email, on-line web promotions and various social media platforms. Maintained branding and graphic styles under supervision of marketing manager. Responsible for packaging, retail merchandising sign-age, displays and marketing deliverables. 


Graphic Design & Visual Merchandiser 

Find out detailed information about Sarah Calagna, Freelance Graphic Designer  in San Clemente, CA

Sarah Calagna: Freelance Graphic Designer in San Clemente, CA

Sarah Calagna

Sarah Calagna

Hemlock Hat Company

Sundance Institute

CBRE

Marmot

The Fiction Tribe

Bella Vado, Inc

San Diego State University