Bike

Creative Agencies

Moto & Powersports

Outdoor

Skate

Snow

Surf

Triathlon

Wake

Corporate Sales & Hospitality Coordinator

Visionary event marketing manager with experience in large scale special sporting events with specific focus in actionsports.

•       Team lead, oversee college partnerships, sales & marketing, and event day execution. 
•	Manage hospitality and marketing team, including two direct reports and a team of 65
        ambassadors.
•	Responsible for all clients in four different hospitality areas and developed all marketing email
        and social media content.
•	Track expenses and maintained budget ledgers. 
•	Launch creative partnerships with new corporate, social and educational organizations. 


Largest and longest running street race in North America held on a temporary street circuit in downtown Long Beach, California. The 3-Day event attracts over 186,000 people and features Verizon IndyCar, Formula Drift, Pirelli World Challenge, Indy Lights, IMSA Tudor United SportsCar Championship, Toyota Pro/Celebrity Race, and Robby Gordon’s Stadium Super Trucks. The 3-Day automotive racing festival features more than 10 hours of national television coverage between, CBS, FOX, and NBC.

•	Research, book and manage promotional events for domestic and international sanctioning bodies. Including L.A. and O.C. Autoshows, NASCAR and IndyCar races, Events at LA LIVE.
•	Collaborate with FIA Formula E in London to produce social media, promo materials and talent booking for showcar program. 
•	Coordinate event logistics for The Toyota Pro Celebrity Race including media relations, and site management.  
•	Created and maintained celebrity and athlete marketing calendars to ensure successful integration with sponsors, domestic & international sanctioning bodies and specific events.

Promotions and Event Marketing Manager

•	Worked several of IMG’s premier action sports properties including the Vans U.S. Open of Surfing, Hurley/Swatch Pro and Escape from Alcatraz Triathlon.  Duties included site planning, build out, sponsorship activation, hospitality and event tear down.

Events Assistant

?	Reviewed sites for events that reflected local markets needs and ROI for series and sponsors. 
?	Created and modified site plans with third parties for effective crowd control, security, ticketing and efficient load in and load out. 
?	Activated corporate partner programs with street team and promo models to meet and exceed contractual obligations. Documented activation for event recaps to illustrate sponsorship value and reach.

Executive Assistant, Ticket Marketing & Operations

Trained and managed local project teams of ten Verizon brand ambassadors at all domestic Indycar races.
	 Planned and executed site build for display at each race track to capture highest trafficked corridors reaching 10,000+ visitors at each event. 
	Captured images of fan interaction with team and product for social media to promote Verizon virtual garage sponsorship.

Verizon Virtual Garage Manager

Find out detailed information about Ryan Peterson, Corporate Sales & Hospitality Coordinator in Long Beach, CA

Ryan Peterson: Corporate Sales & Hospitality Coordinator in Long Beach, CA

Ryan Peterson

Toyota Grand Prix of Long Beach

Toyota Grand Prix of Long Beach

IMG Action Sports

XDL Extreme Drifting League motorcycle competitions

Verizon IndyCar Series

Loyola University Chicago

University Of San Francisco