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Sr Director of Marketing

Consumer Products and Brand Marketing specialist with 20 years of experience building great brands for consumer lifestyle companies; ICU Eyewear, Fair Trade USA, Mountain Hardwear and The North Face.

Specialties: Global Brand Development, E-commerce direct-to-consumer sales, Product Development, Merchandising and Positioning, Consumer Research, Product Packaging, Visual Merchandising, Retail Display Strategy and Development, Corporate Social Responsibility, Public Relations, Social Media Marketing, Web and Digital Media Strategy, Marketing Communications, Grassroots Marketing, Agency Partner Management, Marketing Team Development and Management, Media Planning and Buying.

Head of Marketing for a multichannel, widely distributed, set of consumer eyewear brands. 

ICU Eyewear's multiple brands of over-the-counter reading glasses, fashionable sunglasses, and polarized sport sunglasses can be found at an amazing variety of retail locations and channels, such as; Target, Office Depot/Office Max, Orchard Supply Hardware, Raley's, Whole Food Markets, Sprouts Farmers Markets, Bass Pro Shops, Scheel's Sporting Goods, Amazon and many other fine independent specialty outdoor, gift, grocery, pharmacy, natural product, and on-line retailers.

As Senior Director of Marketing, I am directly responsible for the success of ICU Eyewear's multichannel marketing program, including:

Direct to consumer E-commerce, Brand Marketing and Development, Product Merchandising and Positioning, Packaging, Retailer Marketing Programs and In-Store Promotions, Displays, Fixtures and POS Materials, National and Co-op Advertising, Public Relations and Social Media, Consumer Insights, Trade Shows, and Agency and in-house Marketing Team Management.

Find out detailed information about Jamie Tipton, Sr Director of Marketing in berkeley, CA

Jamie Tipton: Sr Director of Marketing in berkeley, CA

Jamie Tipton

ICU Eyewear, Inc.

Cal Poly