Fashion

Lifestyle

Outdoor

Streetwear

Manager Design and Trend

Progressive 12-year management history of researching and analyzing current trends to develop propriety brands, product strategies, seasonal forecasts, and merchant objectives. Leads and trains cross-functional teams, collaborates with colleagues, staff, merchants, and vendors, and communicates best practices in design and trends to drive consistency and brand image.  Uses consumer and market insights to increase sales and IMROI.

Managed and coordinated product design from concept through execution, leveraging current assortment successes for consistent brand messaging.  Increased sales of private brands up to 46% and IMROI 31%.  

•	Researched Seasonal Trends in color, style, fabrications, visual merchandising, consumer insights and Edited Findings to meet brand and corporate goals.
•	Drove Trend Buy-in  and Gained Corporate Alignment through close partnership with Merchandising, Product Development, Sourcing, Marketing and Executive Committee.
•	Directed Design and Development of Licensed Product, translating seasonal direction into brand vision.  Working with Lucas Films, Disney and Dr Seuss.  
•	Created trend/style guides, Visuals and Product Mock-ups.
•	Conceptualized Floorsets and POG’s seasonally.
•	Developed, Managed and Enforced timelines, productivity,  process & procedures, creative direction, color palettes, print/pattern direction for Private Brand.
•	Responsible for design selections, fabrics & materials, color palettes, assuring they met all established brand, trend and financial goals.
•	Standardized Product Specs and Brand Identity to fit store fixtures, maximized selling space, reduced lead times and reworks.
•	Developed Color Palettes seasonally by brand.
•	Oversaw Inside & Outside Design Resources, licensors and budgets.
•	Negotiated and Executed Contracts.
•	Coached design and product developers to build on strengths and identify areas of improvement resulting in increased confidence and credibility.
•	Set Goals and Performance Improvement Expectations.
•	Enabled New Business Strategies and Process Improvements, resulting in reduced lead-time, enhanced product quality, fewer vendor reworks, enhanced quality and product innovations.
•	Approved Lab Dips, Strike Offs, Product Designs, Construction, Brand Placement and Materials and communicated with oversees vendors.
•	Drove Merchandising Buy-In through the creation.
•	Managed Time and Action Calendars keeping team on schedule and set priorities.

Drove brand consistency & strategic fashion right product/vision while building & executing trend statements & key item drivers by lifestyle to Product Development, Marketing, and Merchandising Teams.
•	Lead Trend Presentations identifying seasonal color, silhouette, themes, pattern, fabrics, macro trends, runway analysis and pop culture influences.
•	Traveled Domestically and Internationally to Maintain Current Knowledge of Pop Culture and Macro Trends to identify with voice of consumer.
•	Executed Trend Vision from design through execution to Maximize Business Revenues & Sales.
•	Conducted Assortment Analysis through out the design and buy cycles, Directing Design and Merchandising to achieve balance between fashion and key volume drivers, maintain brand consistency and eliminate duplications.
•	Review & Aggregate Research to present & drive brand concepts, established color palettes & Increase volume of sales by elevating style on mannequins and marketing. 
•	Partnered with Cross Functional Teams ensuring consistent vision & messaging through all marketing channels.
•	Recognized for Facilitation “Speed to Market” trends and implementing cutting edge style.
•	Lead Seasonal Transitions throughout stores and Minimized Markdowns by overseeing color flows and monthly trend messaging.
•	Served on Head Committee that Launched New Label “Decree” charged with capturing new customers by addressing fashion forward youth.  Set Design Aesthetic for the brand.
•	Reduced Travel Costs 33% and Contained Labor Cost by using unconventional labor while maintaining high-quality presentations.
•	Empowered Multi-Disciplinary Team to exceed business objectives by providing positive leadership, mentoring and training, while encouraging teamwork and adoption of best practices.
•	Elevated Marketing of Product and Increase Customer Emotional Connections by leading “Look Book Project”.  Sourced talent and produced a look book for each band used at season kickoffs and passed to Marketing for Execution

Sr Trend Manager

Developed entire design & development process from the ground up, from concept to store execution, as the firm’s first designer; developed innovative solutions, proactively identified & resolved issues, managed overseas production designs, and steered all communications, approvals, standards, sample tracking, negotiations, & timelines while designing seasonal & core collections working in glass, leather, ceramic, wood, resin, and various metals
•	Increased Overall Sales & Profits with the introduction of collections as an alternative to classification design and initiation of cross-divisional merchandising on high-volume fixtures.
•	Designed and Developed majority of merchandise in store.
•	Set Color and Trend Direction based on research and edited to remain consistent with brand identity.
•	Standardized Finishes, Hardware, Logos, quality control and Specifications to reduce costs and lead time, allowed vendor operational excellence and increased brand consistency.
•	Hired and Trained junior designer.
•	Remained Current with Trends & Market Influences to identify and implement new finishes and concepts while designing and developing products.  
•	Traveled Both Internationally and Domestically to tour shopping markets, showrooms and trade shows.
•	Increased Firm’s Competitive Edge by updating design aesthetic to incorporate trends.
•	Ensured that all Designs Met Quality Standards, timelines and overall vision by providing flat sketches, illustrations, specs, and collaborating with overseas production firms.
•	Partnered with Vendors to ensure customer information tags, product claims and safety standards met government 
guidelines.

Sr Product Designer

Managed the design process of season & core gift/home décor collections in glass, ceramic, wood, wax, paper, fabric, wicker & metal; collaborated with outside vendors, oversaw budgets & timelines, & provided overall strategic direction to deliver quality products on schedule 
•	Designed and Created inspiration boards & trend room incorporating current trends & seasonal color statements to set the mood for executive meetings and vendors.
•	Created Original Art for products, packaging & store collateral.
•	Designed and Developed Product Prototypes for overseas vendors while ensuring clear communication of the production direction to reduce in-line corrections.
•	Conceptualized Creative Store Visual Concepts & translated into the stores seasonally.
•	Championed the Development of Initial Store Concepts for White Barn Candle Company: store design, product, 3D samples, concept boards, merchandise assortments & packaging.
•	Built a Cohesive Loyal Team dedicated to translating trends in home décor into brand correct merchandise.
•	Recruited Staff and Provided Training on target markets & current market trends.
•	Surged Efficiencies and Productivities during peak times by organizing artists into assembly lines based on

Design Studio Manager

Reviewed designs for quality, specifications, sizes, color & fabric; conducted fittings on form, resolved fit issues, reduced costs, resolved technical and fit issues with overseas vendors and suppliers, reviewed and corrected grading to ensure all proportions were maintained throughout the size range, and approved lab dips to eliminate shade bands and color flare
•	Built Trend Boards & Presentations to drive trend vision throughout the organization maintaining brand consistency.
•	Analyzed and Edited Research Seasonally in color, fabric, silhouette and retail environment.
•	Resolved Design, Fit, Color, Technical and Financial issues for all of outerwear and tailored clothing.
•	Reviewed and Approved Designs for quality, spec, sizes, color and fabric.
•	Conducted  on Form and Live fittings.
•	Approved Lab Dips and Strike-0ffs for shade bands and color flare.
•	Maintained the Trend and Color Library.

Trend Coordinator / Technical Designer

Find out detailed information about Patricia Derry, Manager Design and Trend in San Diego, CA

Patricia Derry: Manager Design and Trend in San Diego, CA

Patricia Derry

Petco

JC Penney

Things Remembered

Bath & Body Works

Structure

Columbus College of Art & Design