Passionate, creative, results driven marketing professional; who loves the process. I'm an outdoor enthusiast, who takes pride in giving back to the community and am always ready to experience whatever adventure comes along the way professionally and recreationally.
Throughout my career I have been driven by my curiosity to test and find the answers to some of marketing's most unanswered questions. Marketing efforts must continuously evolve for a company to meet the needs and expectations of customers. Customer buying and engagement patterns have changed, gone are the days of just expecting high frequency generic messaging to gain sales. It is now about connecting to each customer with personalized messaging and content during each step of their journey.