Michael van der Roest

Michael van der Roest

Talent Manager and Content Marketing Strategist

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Summary

Inspired and ambitious with artist management and marketing being the activities that I’m most passionate about. I have experience in the automotive industry doing SEO, talent management, franchise content marketing, social media, strategy/research/analysis/reporting, content author, manufacturing and quick service industry. • Founded uPromote Marketing - artist management and digital marketing company • Hold over 7 years of marketing & lead generation experience. Capable at leading teams in all levels of marketing, whether operational, tactical or strategic • 5 + years of Agency Experience in Account, Brand & Project Management Performance results • Increased live bookings/digital sales/social following as artist manager (@uPromote Marketing) • Raised traffic 200%, increased engagement by 350% and grew leads/brand awareness for more than 10 accounts as their account manager(@ Cadence9) • Grew online traffic 1900% & hard leads by 30% (@ Cadence9) • SEO Customer Support lead for over 700 dealerships (@ TK Carsites) • Raised lead growth 1000% + & e-mail conversion rate by 20% (@ vdR) • Highest online marketing award for the automotive industry (@ TK Carsites) • Contributed to the Content Marketing Lifecycle™ • ASMA/AWA awards, highest online marketing award for the automotive industry (@ TK Carsites) • Content marketing ROI analysis with Langley Center for New Media

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