Creative Agencies

Music

Tech

Content Marketing Strategist

Inspired and ambitious with artist management and marketing being the activities that I’m most passionate about. 

I have experience in the automotive industry doing SEO, talent management, franchise content marketing, social media, strategy/research/analysis/reporting, content author, manufacturing and quick service industry. 


•	Founded uPromote Marketing - artist management and digital marketing company
•	Hold over 7 years of marketing & lead generation experience. Capable at leading teams in all levels of marketing, whether operational, tactical or strategic
•	5 + years of Agency Experience in Account, Brand & Project Management


Performance results 
•	Increased live bookings/digital sales/social following as artist manager (@uPromote Marketing)
•	Raised traffic 200%, increased engagement by 350% and grew leads/brand awareness for more than 10 accounts as their account manager(@ Cadence9)
•	Grew online traffic 1900% & hard leads by 30% (@ Cadence9)
•	SEO Customer Support lead for over 700 dealerships (@ TK Carsites)
•	Raised lead growth 1000% + & e-mail conversion rate by 20% (@ vdR)
•	Highest online marketing award for the automotive industry (@ TK Carsites)
• Contributed to the Content Marketing Lifecycle™
• ASMA/AWA awards, highest online marketing award for the automotive industry (@ TK Carsites)
• Content marketing ROI analysis with Langley Center for New Media

Founded in 2010, Cadence9® is focused on helping franchisors develop and implement content marketing and social media strategies. Our clients include marketing managers, CMO’s, agencies, franchisors, franchisees and corporate marketing teams who are active participants in maintaining the content marketing lifecycle and social media activities for their brand(s). In addition, c9 prime™ also serves franchise development teams looking to increase franchise sales by using modern technology and innovative marketing methods to identify franchise candidates.

As a strategist, I look at the content marketing and social media strategies of the past and potential future to assess how these marketing tactics can translate into franchises sales and brand management. Each client has a unique and specialized strategy that is based off of their goals. Cadence9’s Content Marketing Lifecycle™ assists with the execution of the franchise’s goals/strategy.

•	Created strategic marketing strategies on franchise brand management, sales and lead generation
•	Supported content marketing and social media activities for franchises with over 100 locations
•	Account manager supervising client projects, development, execution, department collaboration and CRM systems 
•	Produced editorial calendars, target audiences, keywords, website/social media content, PPC campaigns, audience engagement regulations, analytic analysis, reports, etc.
•	Increased Cadence9’s online traffic 1900% & hard leads 30% by applying content marketing, social media and SEO campaigns. 
•	Raised traffic 200%, increased engagement by 350% and grew leads for more than 10 accounts as their account manager

uPromote Marketing focuses on artist management and digital marketing services. With advanced industry experience, we can propel an artist’s career or market any product, good or service. Whether you are looking to improve your online presence or need representation within the music industry, uPromote Marketing can help guide your efforts.

We provide an effective marketing system which encompasses content marketing, search engine optimization (SEO) and social media. Our mission is to help organizations achieve their marketing goals by maximizing the power of Content Marketing and Social Media. uPromote leverages proven steps to improve online exposure to ultimately drive inbound leads and inquires.

uPromote Marketing also has the ability to manage artists. Our services include but are not limited to client promotion/marketing, negotiations, event booking and maintenance of day-to-day business affairs while assessing long-term plans and decisions to drive the carrier of each artist.

•	Acquired and retained clients using  sales, buyers journey and inbound marketing techniques
•	Managed artists by increasing exposure/profitability through bookings, original production, promoters, contract development and digital purchases 
•	Created brand image and identity for artists by promoting on all media fronts
•	Achieved the marketing/promotional goals for each company/artist by designing and executing strategies on content creation/distribution, social media, SEO and brand awareness 
•	Demonstrated the delivery of online marketing goals with analytics that measure KPIs in engagement, traffic, leads, etc.

Principal

•	Head of SEO support/management for all Standard, Advanced and Premium accounts 
•	Streamlined processes for monthly audits to improve keywords, HTML content placement, sitemaps, analytics, on & off page SEO and reporting for over 700 dealerships 
•	Supervised the daily activities for people within the SEO team
•	Constructed dealer websites  and landing pages with content/rich media 
•	Oversaw all analytics and reporting for over 700 dealerships

SEO Analyst

•	Developed and executed various social media, SEO and SEM initiatives to increase traffic and leads by over 1000% 
•	Managed content creation and audience engagement on websites/social media sites for multiple software products/integrations

Digital Marketing Specialist

Find out detailed information about Michael van der Roest, Content Marketing Strategist in Santa Ana, CA

Michael van der Roest: Content Marketing Strategist in Santa Ana, CA

Michael van der Roest

Cadence9

uPromote Marketing

TK Carsites

The vdR Group

Chapman University