Cate Martinelli

Cate Martinelli

Communications Graduate from Cal State San Marcos

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Summary

Cate is a college graduate looking to pursue a career in fashion merchandising and marketing. In addition to her Bachelor's Degree in Communications, Cate possesses an Associate's Degree in Fashion Merchandising and an A.A. in Fashion Design. She has a wide-ranging, thorough understanding of the fashion and retail industries. She has successfully executed presentation of an array of apparel and accessories through her college's annual fashion show, promotional publications and years of retail merchandising and management experience. With her degrees, Cate has had training in several retail marketing concepts and practices, including promotions, merchandise placement and visual presentation. She has experienced the execution of marketing campaigns and the resonance with the final consumer in her years of retail management. She executed the implementation of a new marketing campaign designed to enhance brand recognition and increase traffic. Cate also implemented a seasonally specific campaign designed to increase sales during Q4. Cate was responsible for assisting the management of a $2.3 million business and went on to eventually assume responsibility for a $500,000 business. In this management position, Cate was responsible for tracking merchandise through inventory movement reports, top-selling reports and various other sales reports that tracked all merchandise movement. She executed visual merchandising specifically tailored to her unique customer base in several locations. She also trained a sales team to exceed customer expectations through corporate selling standards, ensuring the maintenance of the brand across the company. She trained a management staff to act as Store Manager in the her absence and created a sales and operations plan to increase profitability.

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