Kyle Eichman

Kyle Eichman

Vice President, CRM/Analytics at Sacramento Kings
Currently: Vice President, CRM/Analytics at Sacramento Kings
Location: Auburn CA
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Summary

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• Responsible for re-engineering of the CRM and Analytics function. Grew department from staff of 3 to 7, inclusive of the NBA’s first data scientist. • Managed team tasked with developing the organization’s analysis and modeling practice. Initial deliverables included fan engagement and renewal models, game ranking algorithms, and game/product pricing models. • Led multi-phase implementation of the Spotfire data visualization/business intelligence platform. Project provided tools necessary to effectively share information and insight in real time versus relying on batch reporting processes. • Worked with departmental team and key stakeholders to develop standard dashboard reporting set, organizational KPIs and key business indicators, socializing all via the Spotfire tool. • P&L responsibility for a $750,000 departmental budget which includes the management and operation of key systems such as, Salesforce, Eloqua, Sprinklr, AdRoll, Gimbal, Stratbridge, and Qualtrics. • On-boarded Sprinklr social media monitoring platform, hired social media analyst and worked to develop key social media KPIs and associated programs designed to optimize channel. • Developed digital re-targeting strategy designed to operate in unison with email, digital and social campaigns. Program leveraged AdRoll digital re-targeting platform to drive incremental ticket sales and optimize fan engagement. • Concepted, developed and launched automated email marketing programs designed to communicate with key fan segments on a systematic basis using key behaviors and data points as triggers. • Worked closely with sales retention department and our loyalty program partner, LoyaltyLab, to build a web-based loyalty program for the Kings season ticket holder segment. • Responsible for oversight and beta testing of new and emerging technologies such as the Gimbal beacon platform, Optimizely web testing product and Hoopla, a sales scorecard platform.

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