Kyle Eichman
Vice President of Sports Solutions
Summary
From a skill set perspective, heavy on customer-centric marketing technologies including MDW construction, CRM, analytics, campaign creation/testing/launch, multi-contact strategy development, demand generation marketing, digital operations, program management, pricing structures, mobile, email marketing, advertising, digital marketing strategy, online marketing, social media marketing, application and website functionality, and overall branding execution/development.
My joy is the challenge of developing the strategy and associated tactics necessary to create an environment where we can communicate with customers on a one-to-one basis while using an array of communication vehicles, applications, email, mobile, digital, social, advertising, web, etc.