Golf

Creative Agencies

Fashion

Lifestyle

Outdoor

Streetwear

Surf

Swim

Triathlon

Yoga

Health & Fitness

Travel

Natural wellness

An executive with extensive experience in brand management, strategic marketing, merchandising planning and product management, retail/wholesale sales leadership with a proven record of accomplishment for delivering quality results and revenue growth. Launched new businesses and product lines, developed new revenue channels including: online, retail and wholesale with measurable results and growth. A servant leader with the ability to develop strategic plans, communicate clear message and vision and build highly effective teams to deliver sales growth and profit. Proven results in retail, wholesale and digital sales channels. Extensive merchandising leadership experience driving the creation and implementation of consumer-centric product strategies with integrated sales and marketing programs to ensure a unified Brand vision at all points of consumer contact.

Specialties:? Product Creation, Strategic Planning, Team Building	
? Merchandising, Brand Marketing, Cross-Functional Leadership
? Sales and Marketing Integration, Account Planning, P&L Management
? Marketing Operations, Multi-Channel Strategies, Retail Operations


Integrated Marketing Strategies
Multi-Channel Business Experience and Leadership
Merchandising Planning and Strategies
High Performance and Service Culture
P&L Management
Best In Class Team Building and Development


Specialties: Fluent in French.
Functional fluency in Spanish and Italian.

. Responsible for all sales, product and visual merchandising and operations for multi-vendor specialty department stores in Orange County and San Diego markets. Manage brand relationships with vendors and lease partners to insure maximum growth and profit is achieved. Responsible for Trade Area communication to Central team for all facets of business including sales planning, strategy and inventory management, event planning and execution, product matrices and market needs as well as identification of key new business opportunities and collaborations with mall/center property management. Develop strategies and lead 15 person executive team plus 600+ team members including management, PR/events, operations and sales.

Trade Area Vice President

Responsible for all Marketing and Merchandising activities including, driving sales, engaging existing and new audiences and creating brand awareness. Developed comprehensive Marketing/Merchandising strategy across all channels including sales, retail, catalog and digital. Launched digital marketing plan leveraging website, social media, text and email to drive substantial incremental sales. Managed and developed a results-oriented team of dynamic marketing experts to maximize growth. Repositioned merchant group to maximize results by channel and build best in class merchant and planning team.

VP Marketing and Merchandising

Responsible for all business activities prior to and during re-launch of the Nau brand including asset purchase negotiations, business plan creation, media/vendor outreach and restart of all areas of business. Helped re-launch and reposition sustainable outdoor appareal brand. Accountable for all functional areas including: design, merchandising, marketing, retail, creative services, production, development and interface with parent company shared services including finance, accounting and logistics. Worked with parent company, Toad and Company outdoor apparel company to create overall merchandising plan by channel. Increased revenue and profits, exceeding targets by double digits.

GMM, Brand and Retail, NAU

Accountable for merchandising and category direction across Men's, Women's and Kidswear training segments including apparel, footwear and acessories. Lead seasonal product matrix process for all channels including: national key accounts, regional accounts, discount/club/clearance, retail storefronts and outlets from brief to placement supporting North America and key international businesses. Managed the only US based product categories and acted as key liason to Adidas international to insure strong collaboration and results as products reached international markets. Developed seasonal strategies reinforcing Iconic products and introducing innovative concepts targeting new consumers. Created targetted assortments and developed go to market strategies for each seasonal product lauch to drive maximum profit and results.

Vice President Product Marketing/Merchandising

Accountable for sales of $290M division, strategic partnerships and account management for national key accounts including sporting goods, department stores, club/clearance channels and Adidas retail stores and outlets. Responsible for developing a team of directors, senior account executives, planning managers, marketing managers and financial analysts for each account and channel.
-Managed strategic accounts including major sporting goods, department stores, club/clearance accounts with double digit growth in first selling cycle.

Vice President Sales - Strategic National Accounts

Responsible for all sales division in North and South America for Mens, Womens and Kids categories. Developed merchant and marketing team to deliver revenue increases and profits to each market segment. Build international team to drive sales, marketing and retail promotions specific to each target market to maximize growth.

Lead International Merchandising team for all categories including Mens, Womens and Childrens apparel and accessories. Developed assortment plan and product matrix for each market segment using analytics and key account information to insure maximum results and profitability. Launch US business with comprehensive marketing and merchandising plan to drive sales.

VP - Brand Manager/Global Merchandising

Find out detailed information about Jolie Stuart,  in Ladera Ranch, CA

Jolie Stuart: in Ladera Ranch, CA

Jolie Stuart

Bloomingdales

Lakeshore Learning Materials

Toad and Company

Adidas

Adidas

Nordstrom - Faconnable

University of Southern California