Phil Catalfamo

Phil Catalfamo

Freelance Copywriter

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Summary

As a copywriter with 6+ years experience working for ad agencies in southern California, I’ve helped develop multiple strategies to raise over 2 million dollars in revenue for Experian. Developed a campaign idea for Jamba Juice that was originally for Q1, but was so well received it ran for the whole year. I’ve worked together with management and staff during the launch of a freecreditscore.com iPad app, while juggling other multiple assignments. I was also hired at DeutschLA to help concept and develop the copy and tone for the Fresh & Easy Neighborhood Market chain. I’ve also worked on variety of projects including video concepts, mobile, email, web & landing pages, UI/UX experience, in-app & iTunes descriptions, social media, direct mail, new business materials & concepts.

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