With a true passion for sports and design I have 8 years of experience in product development , design project management and innovation. My main role in TIMEX is to understand consumer and retail needs to develop new products. I play an important role to define and support our brand strategy and marketing initiatives, define product specifications and identify fashion and technology trends appropriate for the TIMEX IRONMAN brand. I lead international multidisciplinary teams that will create new designs, features and functions that will improve the athletes experience in training or racing. In the near future I want to be in a more directive role for product development, product and brand strategy, market research and emerging trends in fashion, sports and technology.