Chris Barela

Chris Barela

Co-Founder of Calamari Design Group - Specializing in design, media and marketing for Zoos, Museums and Aquariums
Currently: Freelance Designer at www.chrisbarela.com
Location: Rancho Santa Margarita CA
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My background includes over 18+ years as a Senior Designer with a focus on packaging concepts, design and printing. In the Beauty and Skincare industry I have had the opportunity to design packaging, tradeshow materials, sales and marketing materials for EcoLogix, Paul Mitchell Systems, L’Oréal, American Crew, Rusk and Conair. In the Food and Beverage industry I created packaging and labels for several retail companies such as Whole Foods Market, Costco, Sam’s Club and Target. While working with MPA Media/ Modality Partners as a Senior Designer, I joined the marketing team to develop strategic planning and development for clients including print advertising and web design. I also created interactive advertising for mobile devices using Mag+. Over my career I have been involved with every aspect of packaging and labeling: • Collaborate with Sales and Marketing teams as well as clients to create effective labeling and packaging materials • Create, layout and revise company product documentation using established style guides, templates and branding guidelines • Coordinate and implement multi-language translations into support and packaging materials - Spanish and French • Finalize all packaging artwork, electronic files and prepare for production, including press checks • Art direction of product and model photo shoots • Manipulate artwork layouts to conform to existing and newly developed die-lines • At Big Train I worked directly with the nutritionist to ensure packaging design compliance with the FDA I also bring to the table strong computer proficiencies in Adobe Illustrator, Photoshop, InDesign, Mag+, Acrobat, Quark XPress, MS Word, and MS Excel. I work on both Mac and PC platforms.

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