Creative Agencies

Account Executive

An entertainment, pop culture, fitness and social media junkie.

Working in an agency environment, on multiple client accounts, demands you be extremely flexible and highly organized - I am able to succeed balancing numerous responsibilities and making deadlines by prioritizing, multi-tasking and also reaching out to team members if necessary. I am always working to create and sustain relationships with media and clients, while handling various aspects of PR campaigns for an array of entertainment clients.

ACCOUNT EXECUTIVE (November 2014 - Present)
ASSOCIATE ACCOUNT EXECUTIVE (January 2014 - November 2014)
•Handling all elements of select publicity campaigns for consumer products, digital media, theatrical releases, and publishing projects for clients
•Creation and distribution of press materials, creative pitch angles, campaign strategy documents, securing and staffing interviews, pulling and placing exclusive clips, quote approvals, coordinating giveaways and promotions, staffing events (screenings, SDCC, etc.)
•Managing all publicity efforts surrounding DC Entertainment’s weekly web series “DC All Access”
•Creating and sustaining relationships with clients and media contacts via email, phone and social media

ACCOUNT COORDINATOR (January 2013 - January 2014)
•Various administrative tasks including handling phones and calendars, researching and compiling coverage reports, file organization, maintaining digital inventories of press clippings and marketing assets for clients, putting together grids for media mailings, travel bookings, etc.
•Overseeing the internship program – recruiting, interviewing and training new hires

Current/Past Clients Include:
DC Entertainment
Universal Studios Home Entertainment
CBS/Paramount Home Entertainment
Universal Studios Partnerships & Licensing (Jurassic World & Minions Consumer Products)
Lionsgate Home Entertainment
Cinedigm (Formerly Gaiam Vivendi Entertainment)
Magnolia Home Entertainment
YouTube
M-GO
Toon Hero

Digital publicity campaigns for clients including DreamWorks Animation TV, Focus Features, Universal Studios Home Entertainment, Lionsgate Home Entertainment, and Sony Pictures Home Entertainment.

Publicist

-Monitored digital and printed press for over 20 television programs daily; organized coverage and created coverage booklets for internal, talent and management use
-Maintained office organization daily, arranged all press related materials
-Oversaw and assisted with talent press appearances

Communications Intern

-Monitored digital and printed press for over 15 television programs daily and created clip reports for internal management use
-Worked alongside the VP of Media Relations to assist at press junkets as well as with ‘orange’ carpet events; responsibilities included checking in press, guests, and talent

-Coordinated with businesses for event equipment quotes and bookings as well as retrievals and returns
-Assisted management team with all aspects of events including setup, monitoring and disassembling of equipment

Events Intern

Find out detailed information about Sydney Robertson, Account Executive in Santa Monica, CA

Sydney Robertson: Account Executive in Santa Monica, CA

Sydney Robertson

Bender/Helper Impact

Click Communications

Bravo TV

Nickelodeon

Stoelt Productions

University Of Southern California