Erik Salmela

Erik Salmela

Account Executive / Marketing & Product Specialist

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Summary

SENIOR MARKETING DIRECTOR
A results-driven business development and marketing professional with a comprehensive
history of quantitative revenue growth in diverse domestic and global market segments.
Able to develop, integrate, and leverage traditional and digital market initiatives to activate maximum product/brand impact and revenue growth. Skilled in building relationships with key partners at all levels of organizational management. Industry recognized solutions and seasoned collaborative business leader.

• Product Management: New Product Launch and Life Cycles
• Market Research: Product Viability and Risk Analysis
• Programmatic Marketing: Retargeting – Social and Email
• Online Business Development: Digital Sell-Through Programming
• Consumer Demand Generation: Targeted Direct to Consumer Email
• E-commerce Leadership: Database and Market Segmentation
• SEO Management: Page Level Optimization Planning
• CRM System Development: Automated Sales System Development
• International Advertising: Print, Online, Geo-Targeted
• Social Media: Engagement and Conversions

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