Erik Salmela

Erik Salmela

Account Executive / Marketing & Product Specialist
Currently: DIRECTOR OF MARKETING AND COMMUNICATIONS at Boyesen Incorporated
Location: Trexlertown PA
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Summary

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SENIOR MARKETING DIRECTOR
A results-driven business development and marketing professional with a comprehensive
history of quantitative revenue growth in diverse domestic and global market segments.
Able to develop, integrate, and leverage traditional and digital market initiatives to activate maximum product/brand impact and revenue growth. Skilled in building relationships with key partners at all levels of organizational management. Industry recognized solutions and seasoned collaborative business leader.

• Product Management: New Product Launch and Life Cycles
• Market Research: Product Viability and Risk Analysis
• Programmatic Marketing: Retargeting – Social and Email
• Online Business Development: Digital Sell-Through Programming
• Consumer Demand Generation: Targeted Direct to Consumer Email
• E-commerce Leadership: Database and Market Segmentation
• SEO Management: Page Level Optimization Planning
• CRM System Development: Automated Sales System Development
• International Advertising: Print, Online, Geo-Targeted
• Social Media: Engagement and Conversions

Work Experience

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Interests & Groups

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INTERESTS
  • Too many to list!
SPORTS
  • Motocross
  • Mountain Biking
  • Cross Training
GROUPS
  • no groups

Education History

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Connections

PEOPLE 5

Owner, Malakye.com  
Development Director, Account Management, Sales & Marketing Manager, Category Manager, Brand Development  
Marketing | Branding | Analytics  
Co-Founder, Group Y  
Business Development Manager - Outdoor & Bike  

COMPANIES 4

SCOTT USA
Amer Sports
ENVE Composites
Diamond Brand Outdoors