SENIOR MARKETING DIRECTOR A results-driven business development and marketing professional with a comprehensive history of quantitative revenue growth in diverse domestic and global market segments. Able to develop, integrate, and leverage traditional and digital market initiatives to activate maximum product/brand impact and revenue growth. Skilled in building relationships with key partners at all levels of organizational management. Industry recognized solutions and seasoned collaborative business leader.
• Product Management: New Product Launch and Life Cycles • Market Research: Product Viability and Risk Analysis • Programmatic Marketing: Retargeting – Social and Email • Online Business Development: Digital Sell-Through Programming • Consumer Demand Generation: Targeted Direct to Consumer Email • E-commerce Leadership: Database and Market Segmentation • SEO Management: Page Level Optimization Planning • CRM System Development: Automated Sales System Development • International Advertising: Print, Online, Geo-Targeted • Social Media: Engagement and Conversions