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Specializing in Multi Cultural Marketing I began my my career in Spanish Language Television with the Entravision group 18 years ago.
Today I am well versed in both traditional and digital space marketing channels, having such projects of notability to include, the Mexico Board of Tourism. several premium tequila products, as well as a number of hospitality products and programs globally.
Published author, as recently as fourth quarter 2015 in Forbes Media, I am an excellent communicator, writer, speaker and brand ambassador.

KEY ACHIEVEMENTS: 
•	Project Management: Championed International teams to redesign and revitalize websites for #1 search terms through traditional digital portals and driving site traffic in excess of 5,400,000 
•	Created a valuable business model/online media platform resulting in excess of $5 million in revenue in year one
•	Expertly designed and launched innumerable content and SEO rich websites, social media pages/campaigns/sweepstakes to drive interactive audience shares of 10,000 or more -(DR) focused media campaigns; Display, SEM, Social experience buying display at different levels; Site, Network, DSP
•	Demonstrated success in negotiating and managing high spend media buys (DSPs, Exchanges, Networks, Ad Servers, as well as traditional agency relations and buys for creative print and television media buys resulting in client retention and loyalty programs
•	Expertly launched a number of entertainment, hospitality and spirits products to both domestic & international markets with associated creative, dynamic collateral marketing initiatives that resonate with the targeted audience share
•	Demonstrated ability to manage and motivate cohesive International marketing, sales and customer care service teams that achieve results adding to the profit margin with unique revenue generating opportunities
•	Built International functional teams; recruiting, retaining, training, and incentive programs, while successfully creating and implementing new systems, redesigning ineffective methods and policies, streamlining processes all the while  empowering internal staff and partnerships reducing operating costs 
•	Published Author –Content Creator- writer and visionary

CORE COMPETENCIES: 
•	Expert Relationship Procurement and Management Skills
•	Expert Negotiation and Contract Skills   		
•	Bilingual (Spanish/English) 	
•	A team player with initiative, strong work ethic and the ability to work independently
•	Knowledge of SEO, CRM, Google Analytics and Omniture
•	Creative Market Planning & Execution
•	Advanced knowledge of Microsoft Office Suite, incl. Word, Excel, PPT	
•	Budget Management & Cost Controls
•	Market Research & Competitive Analysis		
•	Team Leadership, Training & Supervision	
•	High Profile Event Planning & Management	
•	Editorial Functions & Media Placement	
•	Public Relations & Agency Management 		
•	Advertising & Promotional Writing
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PROMESA, LLC – CONTRACTOR                                                                                             						2007- PRESENT                                 
Working as a contractor responsible for managing several brands, products and services I successfully Overhauled ineffective methods and execution strategies and developed plans that support lines of service and brand objectives and devised campaigns that increased the awareness of the brand’s stature ……
•	Managed and enhanced brand or reputation in the public's eye.
•	Trade Show Planning and Execution
•	Event Planning and Execution
•	Coordinated objectives with marketing, creative, and advertising departments and associated vendor partnerships and agencies
•	Ensured brands consistency.
•	Developed and enriched customer service experience.
•	Drove profitable sales, brand growth and loyalty in several markets and business areas.
•	Analyzed and supported both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
•	Developed accountability structure for stakeholders.
•	Developed and executed brand management plans.
•	Created and enhanced agency and partner relationships.
•	Leveraged customer insight data to refine brand management.
•	Identified brand-building areas.
•	Ensured brand communication for areas of responsibility were consistent with the company and brand positioning.
•	Developed and implemented media planning, buying, and innovation strategies.
•	Coordinated and managed content management and information sharing among departments, divisions and external customers and divisions.
•	Provided design and direction for collateral, web, product packaging, and other visual communications media for the brands.
•	Helped promote uniformity and consistency of brand.
•	Assisted and supervised development and refinement of uniform graphic standards and visual brand strategies.
•	Supported Field Marketing departments with measurement and reporting
•	Liaison for all accounts for service, placement and marketing support
•	The face to the brand teams to develop strategy and tactical approach of regional brand investments
•	Ownership and maintenance of calendar of all national and international platforms
•	Data and insights mining/research and analytics
•	Global support
•	Development and management of region-wide syndicated programming
•	Budget Management
•	Creative agency management including experience with media and digital channels
CLIENTS OF NOTE INCLUDE:   
Stephen Coonts-Author  - Rick Najera- CBS Entertainment,SAG - Sean Guthrie-Spike TV/Bravo TV -Iguana Interests, LLC – 
Terra Oil Exploration & Production – Riazul Premium Tequila- Cerritos Tequila-Malinalli Tequila - Mexico Board of Tourism – 
Larkspur Hospitality Group- AVIS MX – Don Rico Beverage -Contreras Hospitality Group, MX-Infront Webworks – Viacon Hospitality Group – Davis Whitehall- Homeward Bound- Marisol Therapeutics-Quaker Pet Group – Gordon Klingenshmidt Colorado State Representative- The Birdsall Inn – Pavoneo Tequila- Garret’s Painting- Costa Rica Board of Tourism – L’Auberge Hospitality
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EARTH SEA AND SKY VACATIONS- CUSTOMER SERVICE EXECUTIVE DIRECTOR – MEXICO AND UNITED STATES                          	2004-2007
SERVICE:
Carving a new role and position within the luxury travel space specific to Cabo San Lucas, Mexico as a destination, I used my skills and experience to ensure that the company delivered the highest standards of service to the clients from the point of booking with reservations throughout the vacation/rental experience cycle.  Working directly with customers’ inquiries and complaints, as the highest point of escalation, I additionally introduced and managed a team of customer service representatives both in the United States and in Mexico. 
STANDARDS:
Created and established as well as monitored standards for customer service in the company using a recognized benchmark, the International Customer Service Standard promoted by the Customer Service Institute of America. These standards helped to identify and measure performance against industry benchmarks allowing us to identify areas for improvement. Programs that included Meet and Greet concepts for meeting private jet charters and commercial arrivals, passing quickly and efficiently through customs, procuring rental vehicles and or private transportation, property team introductions for private luxury accommodations, and familiarization checklists at the time of property arrivals, as well as assignation private valet/concierge team members to arrange for or orchestrate the activities and provisions for the travelers.  
Programs created and implemented included processes for complaints and property management action lists for anticipated property issues, including but not limited to emergency matters, evacuation plans (hurricane season necessitated this) and safety execution strategies putting clients first at all times.
Maintaining programs for property maintenance standards and teams to ensure the condition of the property for all arrivals as well as departure checklists
LEADERSHIP:
Encouraged the highest standard of service at all times. Created and mentored incentive programs for performance. Identified tasks critical to maintaining client satisfaction levels and communicated to raise awareness of the employee roles in delivering excellence in service consistently. 
RESULTS:
Client loyalty, repeat clients, rave reviews and testimonials, reduced charge backs and refunds by 72% year one. Developed teams that were passionate and dynamic and an incomparable service standard in market
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UNIVISION BROADCASTING GROUP      MARKETING & ADVERTISING EXECUTIVE                                                                                      2000-2004
Spanish Language Based Television Broadcasting, responsible for generating media revenues for the assigned market (Monterey, Pebble Beach, California Pacific Coast) to meet or exceed predetermined revenue goals. Worked collaboratively with Local and National product Managers, providing sales presentations and directly selling to key primary and secondary accounts. Serviced and secured mutually beneficial relationships with various local and national businesses, agencies or individuals that have a desire to reach their target audience through available advertising channels and services. Worked closely with Agencies, and Creative Teams, managing the projects from inception to completion, in achieving the messaging both in English and Spanish to targeted audience shares. 
 Developed and managed revenue producing relationships with clients and agencies. Analyzed and strategized client marketing goals and developed needs based solutions to achieve them. Oversaw campaign execution and analysis. Provided creative consultation to sales managers, sales teams and clients. Worked collaboratively with internal partners to drive revenue
Wrote, scripted and developed creative advertising campaigns that were effective and generated revenue

PERSONAL ACHIEVEMENTS AND ASSOCIATIONS:
	 	 
PUBLISHED AUTHOR-    FORBES media -Tequila Aficionado Media -Destinations Magazine–Mr. Latino Media -Popular Hispanics Media –
Noble Blogger-Santana Tequila-T

Find out detailed information about Jessica Arent, Founder in Colorado Springs, CO

Jessica Arent: Founder in Colorado Springs, CO

Jessica Arent

Promesa, LLC

Universidad de Guadalajara