Fashion

Lifestyle

Streetwear

Bringing energy, innovativeness, and productivity to the design team. With sound footwear process knowledge and excellent rendering capabilities, creating great products are endless. My main goals are having successful products made and sold. Market research from design, sales, marketing, and trends are all important facets for obtaining information to create the right products. My professional summary is as follows:

- Footwear Designer with 4 years experience with industrial design background. 
- Worked on Western, English Performance, Work, Farm, Lifestyle, Athletic, Casual, Dress, Outdoor, Men’s & Women’s types of footwear.
- Created original artwork for Footwear and Marketing
- Collaborated with Apparel, Denim, and Marketing departments
- Designed tooling for Outsoles and Fine Molds
- Created briefs for product categories
- Created storyboards and category themes
- Created technology stories i.e. comfort,stability, arch support, lightweight
- Build lines for various licensed brands.
- China/Mexico travel for product development
- Presentation of product line seasonally

Report to VP Sales for season product goals
Attend meetings for licensee goals and concept direction
Shop market for product gaps, materials, markers
Ask Retail markets whats working and whats not working
Create color CAD concepts each season
Update existing tooling product, Spring material/colors or Fall material/colors
Overview line for completeness, no overlaps, no gaps, have footwear for each money market
Present seasonal concepts for approval
Create technical packages for each group-markers, materials, call outs, etc.
Follow projects in China with development team and factory crew.
Correct/Modify projects on a need to see basis.
   - Check Lasts
   - Patternwork
   - Outsoles/Woodmolds
   - Timeline/Schedule
   - Details
   - Execution
   - Late additions
.... Anything necessary to have the line look great and be delivered on time.
Follow up projects post travel
Inspect samples for presentation
Discuss final details
Layout line & add/remove samples as need be to have the best line.
Order salesmen samples after meetings with Managers/Sales/Licensees
Attend shoe shows for clients, make any adjustments for any large order accounts
Assist with box designs, labels, marketing graphics, photoshoot samples
Begin Next Season

Footwear Designer

Create storyboards per season
   - Color palettes
   - Materials
   - Markers
   - Key details
Receive briefs from product managers, break down projects and assign them to themes from storyboards.
Shop market for markers and details per season.
Hand Sketch projects and present to managers.
Color CAD projects and present to Managers/CEO/Marketing/Sales.
Create technical packages for China/Mexico to begin proto samples.
Travel China/Mexico follow up projects
   - Patternwork
   - Last corrections
   - Boot Artwork corrections
   - Outsole/woodmolds
   - materials trials
Follow up projects post travel.
Proto review projects for adjustments, color way adds, additional projects, SMUs.
Follow projects for Line close.
Present final line to sales/marketing.
Attend shoe shows and update any projects per large order customer.
Begin next season.

Find out detailed information about Mundo Maestas,  in Spring Valley, CA

Mundo Maestas: in Spring Valley, CA

Mundo Maestas

Harbor Footwear Group Ltd.

Ariat International Inc.

San Francisco State University