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Marketing Consultant

I'm passionate about building brands and successful companies. You'll find me a dynamic, high-performing senior marketing leader with 9+ years experience in consumer packaged goods and foodservice industries. My strengths lie in strategic development and tactical execution of integrated marketing plans designed to build brand loyalty and exceed sales goals.

Consulting practice focusing on strategy, plans and execution of promotional activities. We help businesses build sales and brands. 

•	Directed account management transition process resulting in successful retention of key retailer contributing 13% of U.S. Mainland sales for Hawaiian Springs Water.
•	Designed in-store POP and promotional program for specialty retailer resulting in a 12.5% rise in sales.

•	Developed marketing plans and sales initiatives critical to brand expansion and sales increase of 53%, from a $5 million to $7.5 million company.
•	Directed PR pitch development, media outreach, and execution , resulting in increased earned media coverage and “Best of” awards from local magazines
•	Managed website content, Google analytics reporting, and SEO optimization, resulting in improved brand visibility online and search rankings.
•	Direct social media engagement and ad campaigns, increasing brand advocates by tenfold. 
•	Strategized, planned and executed online sweepstakes and contests to drive brand engagement.
•	Planned and executed successful consumer events, resulting in greater brand awareness and sales.
•	Coordinated in-store sampling program, trained and managed regional brand ambassadors, substantially increasing product education and inventory turn at key retail accounts.
•	Built relationships with local and national high recognition event partners such as Taste of the Nation, Hawaii Food & Wine Festival, and the Triple Crown of Surfing, supporting brand positioning.
•	Developed grocery chain promotion program to secure multi-month product case displays with store manager tiered incentives, resulting in increased consumer awareness and product sold at retailer. 
•	Managed in-store point of purchase design projects for grocery, convenience, and foodservice channels, expanding retailer support tools for increased sales and product velocity.

Marketing & Sales Manager

Find out detailed information about Margaret Fuentes, Marketing Consultant in Lakewood, CO

Margaret Fuentes: Marketing Consultant in Lakewood, CO

Margaret Fuentes

East Mountain Consulting

Hawaiian Springs Water

University of Colorado