Named after one of the most amazing stretches of California coastline and one of the most prolific drummers of all time, Sur Keath Moon is a Creative Director, Art Director, Graphic Designer, Illustrator and Photo Retoucher with extensive experience working with the finest digital media, music, fashion and entertainment clients. His goal is to always work with like minded people that embrace creative and forward thinking. He takes pride in his work. He is very well organized and detail oriented. His interests and education have always drawn him to art and music. He enjoys expressing his passions through his design work.
Most recently he has experience directing agencies to create key art, directing photographers for key art and gallery photo shoots, designing outdoor and print ad campaigns, professionally retouching photos, creating press kits and press kit packaging, and directing web and mobile content.
As a veteran of the fashion industry Moon is well versed in garment design and manufacturing from start to finish. He has successfully refreshed and increased sales of clothing brands by providing strong design direction and distinct, consistent brand "point of view". As a result, brand recognition and visibility increased exponentially. His responsibilities have included: apparel graphics and sample production, planning and executing look book photo shoots, managing freelancers, line sheets, trim packages (hangtags, neck labels, tack buttons, rivets, etc.), logo development, garment prints, marketing materials, web design, and trade show materials.
Moon got his start in the music industry pursuing his passion and focusing on album packaging. Other responsibilities were: ads, tour merchandise, posters, stickers, one sheets, store p.o.p., and marketing materials.