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Presentation Developer

Proven record of producing engaging customer experiences that drive sales. Able to adapt to evolving situations, manage resources to meet goals, maintain organized teams and deliver measurable results

• Curated the customer experience across several multi-million dollar product lines for the website and printed product catalog, which are the company’s primary methods of sales, advertising and promotion
• Directed efforts to refine the customer-facing presentation of data, copy, photography and design to clearly convey complicated product information to a diverse audience
• Presented and defended publishing strategies and goals in meetings attended by top company leadership
• Managed workflows across multiple departments to meet project deadlines
• Negotiated between departments with competing interests to resolve conflicts and align incentives

• Planned and executed strategies to enhance users’ interactions with print and web publications
• Produced customer-facing content, including precise copy and infographics to explain complex ideas to users with varying levels of product expertise
• Conducted research and analyzed data to identify customer experience issues and inform revision efforts
• Led training sessions to onboard new management and publishing staff
• Audited product data to uphold quality standards and ensure accuracy and consistency across all product categories and publications

Print Developer

• Maintained 300+ data-driven advertising campaigns playing in 3,500+ Walmart stores 
• Awarded for optimizing work flow and establishing quality control 
• Managed campaign and media content published to the client-facing web portal 
• Collaborated with partner organizations to optimize results  throughout the product lifecycle
• Analyzed sales data and produced reports for client presentations 
• Authored the company’s first externally distributed software user guide

Campaign Services Specialist

• Managed 500+ personalized advertising campaigns for loyalty program members
• Evaluated weekly retail ads and monitored social media to identify gaming, resolve sales conflicts and prevent budget overruns 
• Tested campaigns for proper function, accuracy and consistency and advised on optimal campaign design
• Analyzed shopper transaction data to troubleshoot customer issues 
• Collaborated with engineers to identify essential software enhancements

Marketing Operations Analyst

• Revamped marketing budget based on analysis of lead and sales data to refocus marketing efforts and maximize return on investment 
• Managed company presence in trade shows throughout the country 
• Designed a survey to gain insights about customer experiences and guide future initiatives
• Created content for product catalog, website and press releases 
• Represented the company in 15+ minutes of television exposure on HGTV

Marketing Coordinator

• Acted as primary contact for major national retail clients 
• Negotiated pricing with domestic and international vendors 
• Analyzed product sales data to assess product performance, predict inventory cycles and support sales initiatives 
• Assisted in the design and implementation of a database for tracking product information from R&D through inventory management

Operations Assistant

Find out detailed information about Jennifer Knipper, Presentation Developer in Chicago, IL

Jennifer Knipper: Presentation Developer in Chicago, IL

Jennifer Knipper

McMaster-Carr Supply Company

McMaster-Carr Supply Company

DSIQ, Inc./Concept Shopping, Inc.

DSIQ Inc./Concept Shopping, Inc.

LumiSource, Inc.

LumiSource, Inc.

University of Chicago Booth School of Business

University of Miami