Marcus Couch

Marcus Couch

Digital Marketing Executive
Location: Aliso Viejo CA
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Summary

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• Over 10 years experience in online marketing, working with both B2B and B2C. • Experienced in managing, directing and developing a creative and diverse staff of 50+ team members. • Over 10 years experience in Search Engine Optimization (SEO) and understanding of tools such as Moz, Majestic, AHREF’s, Search Metrics, Screaming Frog. • 6 years experience with large scale SEM budgets over $1 Million per year. Advanced expertise with SEM tools such as SEMRush and RavenTools. • 5 years A/B and multivariate (MV) testing experience with platforms such as Omniture Test & Target, SiteSpect, Optimizely, etc. • 10 years e-mail marketing experience. Tools include Aweber, MailChimp and Constant Contact. • Exceptional experience in Wordpress. Additional experience in Magento, Drupal and Joomla. • Exemplary leadership skills and the ability to manage, train, motivate, and inspire team members working in different locations. • Excellent organizational and ability to manage numerous projects and demands from multiple, diverse stakeholders. • Strong creative, strategic, analytical and personal sales skills. • Experience developing and managing budgets • Ability to make independent and interactive evaluative judgments and offer alternatives. • Proven success in developing and implementing branding strategies. • Outstanding written, verbal, presentation and negotiation skills. • Strong initiative and willingness to approach work with a sense of purposeful urgency.

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