Associates in Applied Business Degree in Fashion Merchandising of the Arts

Creative Agencies

Fashion

Lifestyle

Management - Executive

Regional Senior Account Executive

Since I was a young athlete, I believed in the principles of practice, teamwork and dedication. I would relentlessly practice fielding. I swung for the fences and gave it my all to score a run for my team. Most importantly, it took a team effort to win. There’s was nothing like the feeling of winning a game and being a champion. Naturally, within time, I hung up my cleats, but I have never retired the values I learned. BRAND CHAMPIONI now serve as a brand champion all-star focused on customers with 20+ years of experience managing luxury retail brands and partnering with industry leading Fortune 500 companies. This has included leading award-winning go-to-market initiatives that elevate a company’s brand. Working in the luxury retail arena, I have led sales and executive teams to generate peak revenue of $1.9B.I have had the pleasure of overseeing a strong luxury retailer and financial institution client portfolio, including Saks Fifth Avenue, Capital One, Crocs, Mastercard, United Airlines, and Chase Bank. As a motivational leader and Senior Executive, my strengths include a diversity of brand marketing, merchandising, sales, and loyalty programs. A primary area of expertise includes concise cross-functional communication that aligns leadership and drives goal achievement. I maximize productivity by delivering empowering presentations, and my training and coaching talent development techniques have guided clients to hit a homerun by exceeding their expectations. With an all-star winning formula that motivates others to join the champion mentality, I take great pride in fostering relationships and strengthening teams to ensure the execution of key organizational objectives. One of my best practices is the resiliency of elevating integral brand partners to increase profitability. GIVING BACKI have been blessed personally and professionally in many ways. I strongly believe it’s my obligation to share my talents by giving back to other organizations. One of my most monumental moments was with the Make a Wish Foundation. It was an honor to make the wishes of children come true and help them follow through with their dreams. Positivity is contagious. Be a champion. Pass it on and pay it forward. I invite you to connect!

While at MarketBridge, I served as the point of contact for a world-class luxury retailer and financial institution client portfolio, including Saks Fifth Avenue, Capital One, Mastercard, United Airlines, and Chase Bank. I led 20+ sales and executive teams nationwide, working with a multi-million incentive budget—generating peak revenue of $1.9B for brands.

With JV Designs, I direct innovative merchandising and marketing consulting services that elevate brands. Additionally, I present and format solutions for store design to home decorating/staging concepts and window displays by optimizing visual merchandising elements. 

✓ Consulted with the Cleveland Cavaliers on their $4MM Team Shop renovation, including floor plan design, window displays, and merchandising collections.
✓ Increased sales and client base 300% for client Saige Boutique and Salon by developing and managing creative direction of seasonal window displays, merchandising, and marketing.
✓ Establish merchandise allocation and product presentations for top Sigvaris accounts.


Merchandising Consultant/Creative Director and Principal 

• Expert manager who strategically orchestrated the execution of key marketing and merchandising campaigns for the Central US. Responsible for 15 states. Over 1,000 accounts. Valued over $6M.
•  Developed a regional plan to effectively implement marketing/merchandising initiatives while aligning accounts with elevated product seeding and a compelling brand story. 
•  Conceptualized and implemented seasonal conversions to present new brand campaigns in channels and independent accounts. Optimized sales 30% by building solid relationships with accounts by providing personalized consulting to maximize product visibility.
• Designed and successfully implemented shop-in-shops that gained over 10,000 square feet in real estate that drove organizational growth as well as increased brand identity.
• Enhanced as well as expanded Crocs foot print by providing innovative consulting to store design, planograms window displays concepts, creative development and merchandising/marketing elements that promotes the brand and drives sales.  
• Effectively forecasted graphics, fixtures window displays and custom elements for merchandising and marketing assets of territory.  
• Coordinated  and established marketing/merchandising directives and implementation for the advanced planning of a 3rd party support team with in the Central region.
•  Partnered with the sales force to provide an enhanced collaboration that identifies all branding, merchandising, marketing and sales needs for the business.
Generated $86K in sales in 2014.
•  Increased brand exposure while managing in store/co- op merchandising, promotions, events and  sponsorships.
•  Successfully acted as the point of contact during the Field Manager’s maternity leave for the US Field Marketing Team. Motivated/managed 12 co-workers. Trained new talent. 
•  Went above and beyond my job role by negotiating and securing over $100,000 in 
sponsorships to increase brand exposure. Achieved all at no cost to the company.
•  Set the bar high by excelling in quantified metrics for illustrating out of the box projects  
which resulted in expanding merchandising and brand exposure in my region and on a national level.

 Regional Merchandising/Marketing Manager | Central and Midwest 

• Developed strategic client relationships that focused on providing services for promotional marketing campaigns, special event coordination, visual merchandising, 
styling, design and production.
•  Management of on-site models, photography and styling support. 
•  Executed on-site event planning for international music talent, VIP services, ticket sales,
event merchandise inventory and promotions. 
•  Produced and provided oversight the fashion show production, promotions, talent and styling for the Vice Fashion Show at Anatomy Nightclub with over 1,100 guests.
•  Successfully coordinated the fashion show design, supervised talent and promotion for the Ed Hardy Fashion Show at Metropolis. 
•  Contributed toward the production design, talent management and styling of the Lexus Style Show at Playhouse Square which consisted of a six figure budget with over 2,800 guests.

Partner Owner, Director of Fashion and Marketing

In just 12 months, I sparked 28% revenue growth and managed daily retail operations of $3MM+ and a staff of 20+ in a women’s apparel store. I executed corporate-driven initiatives while consistently achieving financial objectives, including $3MM sales goals and 1% shrink reduction. This all resulted in being ranked #3 in the company.

✓ Recognized as a top credit acquisition/loyalty performer and coach. 
✓ Managed remodel of five stores, training development for 50+ new employees monthly, and grand opening in five locations through Midwest and East coast.

Manager/Regional Training Store Manager, East and Midwest 

Early in my career at Kilgore Trout, I helmed a 10,000-square-foot $5MM upscale men and women’s store inventory as well as communication with 50+ international vendors and 10+ buyers. 

✓ Managed consistency of purchase and custom orders (roughly $415K monthly), merchandise allocation, and open to by reporting.

Director of Merchandise Coordination

• Fashion visual merchandiser for the Cleveland market Dillard’s and Kaufman’s department stores. 
• Effectively refreshed product presentations and design concepts according to floor plan directives and revitalized merchandise collections.
• Initiated seasonal merchandising revamps with window displays to attract new customers while generating merchandising and trend and marketing reports for district meetings.

Assistant Visual Coordinator

Find out detailed information about Justinea Vidic, Regional Senior Account Executive in Broadview Heights, OH

Justinea Vidic: Regional Senior Account Executive in Broadview Heights, OH

Justinea Vidic

MarketBridge

JV Designs

Crocs, Inc.

Spot Cleveland

Cache'

Kilgore Trout

Tommy Hifiger

Harvard Business School

Lakeland Community College

Virginia Marti College of Fashion Art and Design

Case Western Reserve University | Weatherhead School of Management