Moto & Powersports

General Manager

Marketing communications, public relations and event marketing operations veteran with a demonstrated record of success across several high-profile brands and industries. Proven skills in sports marketing, team leadership, project management, contract negotiation, media relations, sponsorship procurement and fulfillment, branding, licensing, hospitality and special event development.  Excels in multi-tasking and meeting deadlines while performing within a fast-paced environment.

Specialties: Project management, contract negotiation and review, marketing communications, brand management, public relations, media relations, sponsorship programs, sponsorship activation and fulfillment, employee management, hospitality and special event planning and execution.

Responsible for managing day-to-day operations of 60-person staff at multiple facilities to ensure the highest levels of efficiency, performance and profitability of professional motorsports team competing in National Hot Rod Association, while maximizing ROI, B2B opportunities and awareness for corporate and private sponsorship partners.  Implementing special projects and securing revenue-generating opportunities for iconic team owner.

Responsible for managing the national public relations campaign to generate news media placements, branding, and consumer awareness, while strengthening distributor and retailer relations for Miller Brewing Company in support of its team sponsorship

Director of Public Relations

Responsible for generating news media placements, brand awareness and consumer interest of International Hockey League team in support of the organization’s marketing efforts to increase ticket and merchandise sales in the highly-competitive, southern California market.  Charged with promoting key players and potential NHL draft picks, all game-day press operations and building affinity within the community.

Responsible for generating national publicity opportunities and news media placements, as well as developing promotions and executing special events for Fortune 500 clients throughout the western United States.  Tenure highlights included:
 
•	Maximized ROI for client by securing national, regional and local placements in both print and electronic media outlets to contribute to over 300M impressions annually for Miller Lite’s title sponsorship of the AVP Pro Beach Volleyball Tour.  Took advantage of new media opportunities created leading up to beach volleyball’s Olympic debut at the 1996 Summer Games. 
•	Planned and executed over 50 store grand openings and on-premise special events for Mervyn’s and Target Stores including coordination of promotional appearances by Joe Montana, Cindy Crawford, Johnny Cochran, Martina McBride and other daytime soap stars and professional athletes.
•	Created and executed the MGD Cup affinity program within CONCACAF, positioning the Miller Genuine Draft brand to the Hispanic community throughout southern California.
•	Charged with all pre-event publicity and on-site media relations for the 1997 Diners Club Matches in Palm Desert, CA.
•	Presented proposals and secured new business including the Huntington Beach (CA) Fourth of July Parade.
•	Generated publicity for other clients such as Speedo Authentic Fitness, Nissan Motor Corporation and Philip Morris, Inc.

Senior Account Executive

Find out detailed information about Skip Allum, General Manager in Temecula, CA

Skip Allum: General Manager in Temecula, CA

Skip Allum

Don Prudhomme Racing, Inc

Don Prudhomme Racing, Inc.

Long Beach Ice Dogs, LLC (professional hockey team)

The Robbins Group

California State University, Northridge