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Regional Marketing Manager

Highly motivated and driven marketing manager with experience in brand management, events coordination, and public relations in a variety of industries. Proven track record of developing and implementing creative marketing initiatives for increased brand awareness. Ability to successfully manage multiple projects with changing deadlines simultaneously. Excellent written and verbal communication skills. 

Specialties: Marketing operations, event execution, budget management, business development, fundraising and strategic partnerships with local communities. Extensive work with Oracle, Google Docs, MS Outlook, MS Powerpoint, MS Visio, Adobe Acrobat, Facebook, Twitter, Instagram.

? Organizes and executes marketing strategy for Orange County Region (13 studios total) including graphic design
? Manages graphic design and program delivery
? Plans and executes social media strategy
? Owns e-mail marketing for studios inclusive of monthly e-newsletters and studio news
? Oversees events, promotions and community engagement
? Manages studio retail and supply inventory
? Handles clerical and organizational office work for Studio Owners (email, filing & general office duties)
? Manages basic bookkeeping needs inclusive of invoicing, accounts payable, accounts receivable and basic legal matters
? Liason between Orangetheory Fitness and external partners (examples include Lorna Jane, lululemon athletica & KIND bar)
? Oversees sponsors, vendors, clubs, volunteers, etc. at various community and promotional events


? Served as User Acquisition business development contact for marketing department
? Onboarded all Zynga partners for PAC department; 175 contracts total. Worked with legal and procurement teams to secure contracts, NDA’s, PO’s and IO’s. Led weekly meetings with Zynga and partners regarding service agreements and goals on both web and mobile platforms. Examples of partners include Google, Twitter/MoPub, Facebook, Pandora, Clicksmob, Adaction
? Coordinated monthly product marketing calendars (included Market Sizing, Competition Analysis, Game Positioning and Launch Plan) ? Coordinated agendas, presenters, materials, facilities, theme decor and A/V equipment for multi-day meetings involving both external guests and internal participants
? Worked with CMO to produce weekly marketing agenda, bi-weekly marketing summary and quarterly marketing financials
? Facilitated 10 contracts weekly with legal and procurement teams for team events, supplies, department décor and client giveaways
? Plan

Project Coordinator, Marketing

Manager, Public Policy & Small Business
Oversaw communications strategy, marketing and budgeting for 10+ Small Business and Policy Programs and Events involving over 400 San Francisco small businesses ? Managed CityState, Sacramento, the SF Chamber’s annual legislative trip to the Capitol Building, including individual and corporate solicitations, sponsorships, registration for 30 attendees, budgeting, on-site logistics (hotel, restaurant, meeting room booking) and volunteer coordination ? Analyzed local ordinances and state legislation to determine their potential impact on the San Francisco/California business community ? Organized and coordinate SF Forward, the SF Chamber’s Political Action Committee; Responsible for invoicing, tracking, event planning and meetings of the committee ? Represented the San Francisco Chamber membership at City Hall by communicating the association’s position on legislative measures before the Board of Supervisors, their committee meetings and various commission meetings
Manager, Membership Marketing May 2011- January 2012 ? Bottom-line driven manager excelled in integrating innovative marketing techniques, customer service, website, budgeting/accounting ? Developed & executed retention plan including strategies, tactics, resource allocations ? Increased annual retention revenue 5% in eight months through outreach methods ? Acquired/retained customers and sponsorships through unique marketing practices; including direct marketing and online marketing ? Utilized Dreamweaver (including html coding), CRM software, MS Word, Excel, PowerPoint, Adobe Acrobat ? Leveraged with social media marketing channels to generate leads (Facebook, Twitter, LinkedIn)

Manager, Public Policy and Small Business

? Managed financial operations on a daily basis (annual revenue of $5 million)
? Implemented inventory techniques within the business in order to exceed sales goals
? Hired and trained employees; Provided excellent customer service with in-store guests
? Managed all community outreach via the lululemon athletica website and social media sites (Facebook, Twitter, etc.)
? Organized and led a weekly run club for the community of San Francisco
? Directed, annual charitable giving campaign of $5,000, funding Girls on the Run, 826 Valencia & San Francisco Child Abuse Prevention Center San Francisco nonprofits

Educator

Find out detailed information about Lydia Jones, Regional Marketing Manager in Newport Beach, CA

Lydia Jones: Regional Marketing Manager in Newport Beach, CA

Lydia Jones: Regional Marketing Manager in Newport Beach, CA

Lydia Jones

Orangetheory Fitness

Zynga

San Francisco Chamber of Commerce

lululemon athletica

University of San Francisco