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UX Designer / Art Director

CURRENT
Art Director / UX Designer at Acenda (acenda.com)

ABOUT ME
Over 12+ years leading teams on projects for Microsoft, AOL, Cartoon Network, Scholastic, FOX Entertainment, Big 5 Sporting Goods. I Specialize in user experience design, rapid prototyping, mobile content strategy, flexible layout structures, UX patterns, and mobile first responsive design.

Crafting engaging user experiences is my passion. I strive to create visual languages that guide people through complex actions, making them seem fast, easy, and a joy to use.

SKILLS
User Experience Design
Interaction Design
User Flows
Wireframes, Prototypes, Mockups
User Interface Design
Web Design / Development
Lean UX / Agile & Scrum Development

• Consistently designed platforms and responsive storefronts for high-traffic e-commerce sites with up to 30 million annual unique visitors.

• Managed a team of 3 designers through all stages of storefront design, admin design, and development cycle for retailers such as Big 5 Sporting Goods, Brighton, Linens N Things, and Sferra.

• Increased usability for all customers to improve checkout process to achieve higher conversion rates and reduce pain points.

• Headed the design transition of Loehmann’s from brick and mortar presence to an online-only presence.

• Launched several high-traffic internal tools for Microsoft communities and conferences with 10,000 registered users and 100,000 unique visitors.

• Lead production of video tutorials for Microsoft promotions.

• Managed a team of 2 designers to research UX patterns and develop responsive web designs that enhance usability and user experience.

• Pitched design ideas and concepts to Microsoft, stakeholders, and other clients.

UX DESIGNER / ART DIRECTOR

• Guided the design transition of Neowiz through its expansion into North America from its Korean parent company.

• Designed and illustrated the signature art in the company’s largest product launch in North America, the online multiplayer game S4.

• Implemented design solutions for the Neowiz game portal and various supporting websites with an emphasis on community-driven user-generated content.

• Managed a team of 2 designers through the brainstorming, illustration, and design process of various iPhone games and apps.

ART DIRECTOR / SENIOR DESIGNER

• Managed a team of 2 designers in creating high-profile websites, sweepstakes, flash games, and promotional emails for companies such as AOL, Dilbert.com, FOX Entertainment, Cartoon Network, Kid’s Health, and Scholastic.

• Trained individual team members in technical design standards and creative techniques to encourage collaboration.

• Presented prospective interactive design concepts at pitch meetings to clients.

SENIOR WEB DESIGNER

• Developed web graphics for CMS, created online promotional materials, and designed email campaigns consistent with the Microsoft brand.

• Applied design solutions to the MSN homepage, shopping channel, and automotive channels by collaborating with the editorial team and focusing on content.

• Designed websites, email promotions, interactive flash tutorials, and print advertising materials for various clients and in-house projects.

• Worked closely with clients and developers to produce advanced internal web applications focusing on investment fund data and analytics distribution.

WEB DESIGNER

Find out detailed information about Daniel Castellon, UX Designer / Art Director in Irvine, CA

Daniel Castellon: UX Designer / Art Director in Irvine, CA

Daniel Castellon

Acenda

Exsilio

Neowiz

VPI

Microsoft

Fundata

George Brown School of Design